GLOBAL MARKETING STRATEGY examines global market opportunities, cultural consumer environments, and international strategy development.
Offering recorded · Fall 2026
historical GPA · grades
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The department at a glance
All recorded grades average GPA
A / AB grades
letter grades
How grades break down
Grades over time
Red: department · Gray: UW–Madison
About these statistics
GPA and percentages are weighted by recorded letter grades. UW comparisons use the same terms. Cross-listed courses count once within this department and once across UW; department totals should not be added together. Grade counts are not unique students. Offering counts reflect captured records, not a complete historical schedule.
Fall 2026
Recorded this termcourses with offerings
instructors recorded
Grades have not been recorded for this term. Historical results remain in the overview above.
Find your next class
37 coursesHistorical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
Examines the digital landscape's role in the marketing mix and its impact on building brands in a digital-first environment.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2025–Fall 2025 · limited sampleMARKETNG 300
Marketing Management
3 creditsMARKETING MANAGEMENT covers the planning and control of marketing programs, including organization, product, pricing, promotion, and distribution.
Offering recorded · Fall 2026
Exams require significant studying and are described as tough or tricky, with some questions drawn from niche textbook details rather than lecture content.
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 305
Consumer Behavior
3 creditsStudies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 310
Marketing Research
3 creditsMARKETING RESEARCH teaches systematic and objective search and analysis of information to identify and solve marketing problems.
Offering recorded · Fall 2026
The course involves a significant amount of work centered on a group project, requiring careful selection of group members.
historical GPA · grades
Spring 2022–Spring 2026Brand Management & Strategy teaches brand mechanics and their application to managerial contexts.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Technology Product Marketing introduces marketing strategy for technology companies, covering adoption, disruptive tech, and platform strategy.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2025–Spring 2025 · limited sampleMARKETING IN A DIGITAL AGE covers digital marketing channels, online strategies, and campaign management across mobile and internet platforms.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 365
Contemporary Topics
1–3 creditsMARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2024MARKETNG 375
Social Media Marketing
3 creditsThis course teaches how brands leverage social media for competitive advantage, consumer listening, and innovation through strategy development.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Spring 2026 · limited sampleMARKETNG 399
Reading and Research-marketing
1–6 creditsMARKETNG 399 is an independent reading and research course for undergraduates arranged individually with a faculty member.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2022 · limited sampleMARKETNG 410
Sports Marketing
3 creditsSPORTS MARKETING provides an overview of trends and issues in sports marketing, teaching techniques to solve organizational problems and attract customers in competitive markets.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025Covers professional selling, business development, sales-marketing integration, analytics, and sales force management.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026ROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on designing and managing effective marketing channels.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Fall 2025MARKETNG 430
Strategic Pricing
3 creditsStrategic Pricing teaches key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 460
Marketing Strategy
3 creditsMARKETING STRATEGY is a capstone course teaching strategic marketing decision making and external environment analysis.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 700
Marketing Management
2–3 creditsMARKETING MANAGEMENT teaches a framework for evaluating marketing problems and developing strategy.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 705
Consumer Behavior
2–3 creditsConsumer Behavior provides an integrated view of how consumers acquire, consume, and dispose of goods and services using psychological, economic, and sociological perspectives.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2025MARKETNG 710
Marketing Research
2–3 creditsMARKETING RESEARCH covers the marketing research process from a methodological perspective, including research design, data collection, sampling, and data analysis.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025MARKETNG 715
Marketing Communications
2–3 creditsMARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 725
Route to Market Strategies
2–3 creditsROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on channel design, management, and omnichannel strategies.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 737
New Product Innovation
2–3 creditsNEW PRODUCT INNOVATION explores strategies for discovering, developing, and launching new products using design thinking and stage-gate methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETNG 740
Technology Product Marketing
2–3 creditsMARKETNG 740 introduces marketing strategy for technology companies, covering adoption of traditional tools, new frameworks, disruptive technologies, and platform strategy.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2025–Spring 2026 · limited sampleMARKETNG 755
Marketing in a Digital Age
2–3 creditsMARKETING IN A DIGITAL AGE teaches foundational digital marketing channels and online campaign strategies.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 765
Contemporary Topics
1–4 creditsMARKETNG 765 explores advanced subject areas potentially introduced into the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 799
Reading and Research-marketing
1–6 creditsMARKETNG 799 is a flexible reading and research course for graduate students to conduct individualized work with instructor consent.
Offering recorded · Fall 2026
No recorded grade history
CURRENT TOPICS IN MARKETING exposes students to emerging industry topics through applied learning.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026A PhD-level seminar analyzing and discussing contemporary issues in marketing.
Offering recorded · Fall 2026
Historical reviews of Kersi Antia: Kersi Antia's course was rated as having low difficulty.
historical GPA · grades
Fall 2022–Fall 2024 · limited sampleIndividual work to complete dissertation requirement of Ph.D. program.
Offering recorded · Fall 2026
No recorded grade history
Across course levels
Recorded this termNo released grades for this term.
Recorded offerings over time
Offering snapshots currently cover Fall 2026. Earlier grade records do not provide a complete offering history.