GPA and percentages are weighted by recorded letter grades. UW
comparisons use the same terms. Cross-listed courses count once within
this department and once across UW; department totals should not be
added together. Grade counts are not unique students. Offering counts
reflect captured records, not a complete historical schedule.
Spring 2027
Recorded this term
3434courses with offerings
3131instructors recorded
Grades have not been recorded for this term. Historical results remain
in the overview above.
One student found the workload too heavy for an introductory class, citing two readings and two assignments every week. They also described exams as difficult because they tested specific, niche details from the textbook.
Studies how individuals, families, and groups acquire, consume, and dispose of goods and services using psychological, economic, anthropological, and sociological perspectives.
Brand Management & Strategy explores how brands work and applies this knowledge to managerial situations, covering brand history, cultural contexts, and underlying economic principles.
Marketing in a Digital Age provides a foundational understanding of digital marketing channels and how successful campaigns utilize online and mobile platforms.
Overview of sports marketing trends, issues facing sport organizations, and using marketing techniques to attract customers in competitive, fragmented, and global markets.
Sales Strategy and Management focuses on business and organizational selling, covering professional techniques, relationship building, sales-marketing integration, technology, analytics, and sales force management.
Strategic Pricing explores key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential learning methods.
Introduces business analytic techniques for digital marketing, focusing on designing, running, evaluating, and improving online marketing tactics to meet business objectives like customer acquisition.
Marketing Analytics covers the impact of analytics on marketing decisions, including metrics, digital analytics, response models, segmentation, product design, experimentation, and big data.
Capstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.
Strategic Pricing explores key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential learning methods.
Introduces business analytic techniques for digital marketing, focusing on designing, evaluating, and improving online tactics to achieve objectives like customer acquisition.
Marketing in a Digital Age covers fundamentals of digital marketing, including internet strategies, SEO, website design, social media, email, mobile apps, and paid search advertising.
Reading and Research in Marketing. Individual work suited to the needs of graduate students may be arranged both during regular sessions and the intersession periods.
Qualitatively-Based Marketing Insights covers in-depth qualitative market research methods, emphasizing the interpretation of qualitative data through hands-on methodological techniques and cultural perspectives for systematic marketing.
Marketing Analytics studies how analytics impacts marketing decisions, covering metrics, digital analytics, response models, segmentation, product design, experimentation, and big data for careers in marketing, product management, and.
Current Topics in Marketing Analytics & Insights exposes students to emerging industry topics via applied learning, case studies, industry meetings, and workshops.
A doctoral marketing seminar covering specialized subject matter of current interest, focusing on research methods, question formulation, and ethical research practices.
This course covers fundamentals of supply chain management, focusing on strategy, product development, marketing, finance, sourcing, production, logistics, and technology in a strategic context.