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NEW PRODUCT INNOVATION

MARKETNG 437
Course Description

Explore strategies and processes by which organizations effectively discover, develop, and launch impactful new products. Includes design thinking methods and the stage-gate approach to generate and evaluate new product ideas.

Prerequisties

MARKETNG 300 or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.83

1.55% from Historical

Completion Rate
100%

No change from Historical

A Rate
73.33%

23.04% from Historical

Class Size
45

49.01% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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