CONSUMER BEHAVIOR

MARKETNG 305

Course Description

Consumer behavior is a broad field that studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences. Provides an integrated view of consumer behavior that draws on psychological, economic, anthropological and sociological perspectives to enhance understanding of consumer acquisition processes.

Prerequisties

MARKETNG 300 or declared in the Business Exchange program. Not open to students with credit for CNSRSCI 657 .

Satisfies

MARKETNG 460

Credits

Offered

Fall, Spring, Summer

Grade Point Average

3.22

-5.35% from Historical

Completion Rate

100%

0.48% from Historical

A Rate

23.95%

-29.96% from Historical

Class Size

167

23.63% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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