Spring 2027

Consumer Behavior

Studies how individuals, families, and groups acquire, consume, and dispose of goods and services using psychological, economic, anthropological, and sociological perspectives.

offering recorded3 credits
Recorded instructors · Spring 2027 Craig Thompson3.8/5Alyssa Gosbee Stang

Summary

1 / 3

Recent recorded grades — Spring 2025: 3.26 GPA, 48.1% A/AB (n=135 letter grades); Fall 2025: 3.18 GPA, 55.1% A/AB (n=158 letter grades); Spring 2026: 3.64 GPA, 78.3% A/AB (n=115 letter grades).

What you’ll be able to do

  • Examine consumers as active agents, participating in diverse environments (e.g. cultural, sub-cultural, physical, social, etc.) that shape consumer behavior in the marketplace

  • Integrate their own consumption approaches/experiences to reflect on how these environments shape their behavior.

  • Consider theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches

  • Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships.

  • Evaluate appropriate research tools for analyzing consumer experiences

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

MARKETNG 300 or declared in the Business Exchange program. Not open to students with credit forCNSR SCI 357(or CNSR SCI 657 prior to Fall 2026).

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MARKETNG 305 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
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Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 3.92/5 from 13 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

No course-specific feedback yet.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Online (some classroom)0 / 420
LEC 002Classroom Instruction0 / 420
LEC 003Classroom Instruction0 / 420

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Recent recorded grades — Spring 2025: 3.26 GPA, 48.1% A/AB (n=135 letter grades); Fall 2025: 3.18 GPA, 55.1% A/AB (n=158 letter grades); Spring 2026: 3.64 GPA, 78.3% A/AB (n=115 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Acquisition, consumption, and disposal of goods, services, ideas, and experiences
  • Psychological, economic, anthropological, and sociological perspectives
  • Socio-cultural and historical influences on consumer choices
  • Consumer behavior in cultural, sub-cultural, physical, and social environments

Skills

  • Evaluating research tools for analyzing consumer experiences
  • Developing frameworks to analyze consumer behavior and marketing strategy relationships
  • Integrating psychological, economic, anthropological, and sociological perspectives

Grades

Historical instructor

Spring 2027 · Projected

Before grades are released

– average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.19 GPA average error.

Grades over time

Through Spring 2027

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
MARKETNG 305 · Spring 2027

Consumer Behavior

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:003162",
    "course_id": "MARKETNG 305",
    "course_uid": "course_3234ca0c38b4a8cd59c7908a",
    "term_id": "1274",
    "source_course_id": "003162",
    "source_subject_id": "237",
    "title": "Consumer Behavior",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Fall, Spring, Summer"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "fdc348139343b122f1608103146d1516e769c24e73dc809ea727b5d5b4e37a8a",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}