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SPORTS MARKETING

MARKETNG 410
Course Description

An overview of trends in sports marketing, the issues facing sport organizations, and the use of marketing techniques to solve problems. Includes a focus on the challenges faced by organizations that use sports properties to enhance their marketing efforts. Learn how to attract the customer in a competitive, fragmented and global market, and how sports marketers develop and apply strategies to meet their objectives.

Prerequisties

(MARKETNG 300 or JOURN 150 ) or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Not Applicable

Grade Point Average
2.78

-16.67% from Historical

Completion Rate
91.89%

-6.97% from Historical

A Rate
10.81%

-66.04% from Historical

Class Size
37

-32.04% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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