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SPORTS MARKETING

MARKETNG 410
Course Description

An overview of trends in sports marketing, the issues facing sport organizations, and the use of marketing techniques to solve problems. Includes a focus on the challenges faced by organizations that use sports properties to enhance their marketing efforts. Learn how to attract the customer in a competitive, fragmented and global market, and how sports marketers develop and apply strategies to meet their objectives.

Prerequisites

(MARKETNG 300 or JOURN 150 ) or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.09

-7.03% from Historical

Completion Rate
95.74%

-2.81% from Historical

A Rate
19.15%

-37.68% from Historical

Class Size
47

-12.48% from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

Sorted by ratings from Rate My Professors

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