Spring 2027

Current Topics in Marketing Analytics & Insights

Current topics in marketing analytics and insights through case studies, industry meetings, exercises, and workshops.

offering recorded1 credits
Recorded instructors · Spring 2027 Giustina Parisi3.7/5

Summary

What you’ll be able to do

  • Explore how organizations utilize marketing analytics and insights through interactions with industry professionals.

  • Articulate insights from interactions with industry professionals.

  • Recognize how to advance career success in organizations.

  • Explain the role of the marketing researcher.

Source: UW Guide

Grade history

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average GPA
letter grades

No recorded grade history.

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Prerequisites

Course map

MARKETNG 300 or declared in the Business Exchange program

  • take one
MARKETNG 442

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 5.00/5 from 1 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

No course-specific feedback yet.

Historical instructors & teaching patterns

GIUSTINA PARISI is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 300

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records

Student experience

the class

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

difficulty & workload

No workload feedback recorded.

Topics

  • Emerging and current topics in the marketing insights and analytics industry
  • Role of the marketing researcher

Skills

  • Explore how organizations utilize marketing analytics and insights
  • Articulate insights from interactions with industry professionals
  • Explain the role of the marketing researcher

Grades

Instructor

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More grade details Grade mix, volume & source data

Sources & history

UW–Madison

Catalog & offerings

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Catalog observation history

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Selected offering source records
MARKETNG 442 · Spring 2027

Current Topics in Marketing Analytics & Insights

Recorded 2026-10-14
Raw records
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  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:026715",
    "course_id": "MARKETNG 442",
    "course_uid": "course_e8bbd0740ee532771b638956",
    "term_id": "1274",
    "source_course_id": "026715",
    "source_subject_id": "237",
    "title": "Current Topics in Marketing Analytics & Insights",
    "credits_min": 1,
    "credits_max": 1,
    "typically_offered": "Not Applicable"
  }
]
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Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Model & dataset provenance
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "7afbb34f1306e0ada66f0f00cf58b238a0950ecb4f9be7d8bc133b93a641a0b7",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}