Spring 2027

Brand Management & Strategy

Brand Management & Strategy explores how brands work and applies this knowledge to managerial situations, covering brand history, cultural contexts, and underlying economic principles.

offering recorded3 credits
Recorded instructors · Spring 2027 Kelly Boudreau

Summary

1 / 3

Recent recorded grades — Fall 2024: 3.71 GPA, 87.5% A/AB (n=112 letter grades); Fall 2025: 3.50 GPA, 74.0% A/AB (n=73 letter grades); Spring 2026: 3.33 GPA, 59.6% A/AB (n=47 letter grades).

What you’ll be able to do

  • Describe the concept of branding and why strong branding can help a brand create shareholder value.

  • Cultivate a set of practical skills including how to develop a brand position, manage a brand experience, and manage relevancy over time.

  • Recognize the top branding strategies that the current strongest brands employ and how to implement them.

  • Work with a brand to create a compelling marketing campaign that resonates with the brand and its shareholders.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

MARKETNG 300 or declared in the Business Exchange program

  • take one
MARKETNG 335

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027

Recent recorded grades — Spring 2026: 3.33 GPA, 59.6% A/AB (n=47 letter grades). Includes jointly taught sections.

Historical instructors & teaching patterns

KELLY BOUDREAU is recorded teaching in Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 300
LEC 002Classroom Instruction0 / 300

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Recent recorded grades — Fall 2024: 3.71 GPA, 87.5% A/AB (n=112 letter grades); Fall 2025: 3.50 GPA, 74.0% A/AB (n=73 letter grades); Spring 2026: 3.33 GPA, 59.6% A/AB (n=47 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Brand history, societies, cultures, critical mental processes, marketing imperatives, and underlying economies.
  • The concept of branding and its role in creating shareholder value.

Skills

  • Developing brand positions, managing brand experiences, and maintaining brand relevancy over time.
  • Recognizing and implementing top branding strategies used by strong brands.
  • Creating compelling marketing campaigns that resonate with brands and shareholders.

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
MARKETNG 335 · Spring 2027

Brand Management & Strategy

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:023724",
    "course_id": "MARKETNG 335",
    "course_uid": "course_08481a559fc3b9df8390e380",
    "term_id": "1274",
    "source_course_id": "023724",
    "source_subject_id": "237",
    "title": "Brand Management & Strategy",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Fall"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "7fe671a22876fe923db2f460033faf9a9a21eae0fb41b185316e3f2a492a436d",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}