Spring 2027

Growth Marketing Strategies

Explore growth marketing strategy frameworks, market/customer/competitor orientations, key decision points, implementation problems, and performance assessment using an evidence-based approach.

offering recorded2–3 credits
Recorded instructors · Spring 2027 Neil Morgan

Summary

1 / 3

Recent recorded grades — Spring 2024: 3.42 GPA, 70.8% A/AB (n=65 letter grades); Spring 2025: 3.29 GPA, 47.4% A/AB (n=97 letter grades); Spring 2026: 3.34 GPA, 50.5% A/AB (n=99 letter grades).

What you’ll be able to do

  • Demonstrate understanding of the major strategic and managerial issues in formulating a growth marketing strategy.

  • Design and effectively lead a growth marketing strategy development process.

  • Utilize tools, concepts, and theories necessary to make and execute effective growth marketing strategy decisions.

  • Recognize the complexities and underlying causes of common strategy implementation problems.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Graduate/professional standing or declared in graduate Business Exchange program

  • Graduate/professional standing or declared in graduate Business Exchange program
MARKETNG 760

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Graduate/professional standing or declared in graduate Business Exchange program

Professors

Spring 2027

Recent recorded grades — Spring 2024: 3.42 GPA, 70.8% A/AB (n=65 letter grades); Spring 2025: 3.29 GPA, 47.4% A/AB (n=97 letter grades); Spring 2026: 3.34 GPA, 50.5% A/AB (n=99 letter grades).

Historical instructors & teaching patterns

NEIL MORGAN is recorded teaching in Fall 2023, Spring 2024, Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 300

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Recent recorded grades — Spring 2024: 3.42 GPA, 70.8% A/AB (n=65 letter grades); Spring 2025: 3.29 GPA, 47.4% A/AB (n=97 letter grades); Spring 2026: 3.34 GPA, 50.5% A/AB (n=99 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Growth marketing strategy frameworks and resources/capability for formulation and execution.
  • Market orientation, customer orientation, and competitor orientation.
  • Key strategy decision points including market selection, value proposition, and timing.
  • Common implementation problems, organizing for execution, and metrics/performance assessment.

Skills

  • Designing and leading a growth marketing strategy development process.
  • Utilizing tools, concepts, and theories to make and execute effective growth marketing strategy decisions.
  • Recognizing the complexities and underlying causes of common strategy implementation problems.

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

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Selected offering source records
MARKETNG 760 · Spring 2027

Growth Marketing Strategies

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:026487",
    "course_id": "MARKETNG 760",
    "course_uid": "course_0cafeefdf3e70a53f66daf9b",
    "term_id": "1274",
    "source_course_id": "026487",
    "source_subject_id": "237",
    "title": "Growth Marketing Strategies",
    "credits_min": 2,
    "credits_max": 3,
    "typically_offered": "Not Applicable"
  }
]
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Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "bd2a3df15132c31ba376851374046f222fa5eaf62f5ad3c1daab87748eee5ccb",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}