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GROWTH MARKETING STRATEGIES

MARKETNG 760
Course Description

Development and effective implementation of planned growth marketing strategies is a pre-requisite to enhancing business performance but is difficult to do. Explore the following topics utilizing an evidence-based approach: growth marketing strategy frameworks; resources and capability for marketing strategy formulation and execution; market orientation, customer orientation, and competitor orientation; key strategy decision points (market selection, value proposition, timing); common implementation problems; organizing for execution; and metrics and performance assessment.

Prerequisites

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.29

-2.18% from Historical

Completion Rate
100%

No change from Historical

A Rate
14.43%

-7.63% from Historical

Class Size
97

51.56% from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

Sorted by ratings from Rate My Professors

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