Spring 2027

Seminar-marketing Phd, Research Methods in Marketing

A doctoral marketing seminar covering specialized subject matter of current interest, focusing on research methods, question formulation, and ethical research practices.

offering recorded1–3 credits
Recorded instructors · Spring 2027 Kevin Chung3.9/5Yi Liu3.2/5

Summary

1 / 2

Recent recorded grades — Spring 2023: 3.57 GPA, 85.7% A/AB (n=7 letter grades); Spring 2024: 3.71 GPA, 92.9% A/AB (n=14 letter grades); Spring 2025: 4.00 GPA, 100.0% A/AB (n=7 letter grades).

What you’ll be able to do

  • Articulate current and emerging research questions and topics in Marketing.

  • Demonstrate the ability to analyze, critique and creatively think about social sciences research.

  • Demonstrate the ability to formulate novel research questions and ideas.

  • Articulate and present ideas in written and oral format for research studies in the marketing discipline

  • Demonstrate the principles of research ethics

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Declared in Business PHD

  • Declared in Business PHD
MARKETNG 972

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Declared in Business PHD

Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.12/5 from 16 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

No course-specific feedback yet.

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 1.86/5 from 7 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

No course-specific feedback yet.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 100
LEC 002Classroom Instruction0 / 100

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records

Student experience

the class

Recent recorded grades — Spring 2023: 3.57 GPA, 85.7% A/AB (n=7 letter grades); Spring 2024: 3.71 GPA, 92.9% A/AB (n=14 letter grades); Spring 2025: 4.00 GPA, 100.0% A/AB (n=7 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Research methods in marketing
  • Current and emerging research questions and topics in Marketing
  • Social sciences research analysis and critique
  • Research ethics

Skills

  • Articulating current and emerging research questions and topics in Marketing.
  • Analyzing, critiquing, and creatively thinking about social sciences research.
  • Formulating novel research questions and ideas.
  • Applying principles of research ethics.

Grades

Latest available · Spring 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2025

More grade details Grade mix, volume & source data

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Selected offering source records
MARKETNG 972 · Spring 2027

Seminar-Marketing PhD, Research Methods in Marketing

Recorded 2026-10-14
MARKETNG 972 · Spring 2027

Quantitative Marketing

Recorded 2026-10-14
MARKETNG 972 · Spring 2027

Analytic Models in Marketing

Recorded 2026-10-14
Raw records
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Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Model & dataset provenance
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