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MARKETING STRATEGY

MARKETNG 460
Course Description

Capstone marketing decision-making course emphasizing analysis of the external environment. The coordination of tactical and strategic marketing plans with the goals and objectives of the firm.

Prerequisties

Senior standing, MARKETNG 300 , MARKETNG 305 , and MARKETNG 310 , or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Fall, Spring, Summer

Grade Point Average
3.75

9.55% from Historical

Completion Rate
100%

0.46% from Historical

A Rate
54.55%

66.62% from Historical

Class Size
110

9.59% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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