Spring 2027

Current Topics in Marketing Analytics & Insights

Current Topics in Marketing Analytics & Insights exposes students to emerging industry topics via applied learning, case studies, industry meetings, and workshops.

offering recorded1 credits
Recorded instructors · Spring 2027 Giustina Parisi3.7/5

Summary

1 / 2

Recent recorded grades — Spring 2025: 3.85 GPA, 90.0% A/AB (n=10 letter grades); Spring 2026: 3.31 GPA, 87.5% A/AB (n=8 letter grades).

What you’ll be able to do

  • Explore how organizations utilize marketing analytics and insights through interactions with industry professionals.

  • Articulate insights from interactions with industry professionals.

  • Recognize how to advance career success in organizations.

  • Explain the role of the marketing researcher.

  • Articulate a business problem and translate it into a set of marketing research questions and adopt suitable qualitative and quantitative methodologies for the studies they design.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
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All recorded terms · compare terms & instructors

Prerequisites

Course map

Graduate/professional standing or declared in graduate Business Exchange program

    • Graduate/professional standing
    • declared in graduate Business Exchange program
    take one
MARKETNG 842

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Any of
    • Graduate/professional standing
    • declared in graduate Business Exchange program

Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 5.00/5 from 1 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

Recent recorded grades — Spring 2025: 3.85 GPA, 90.0% A/AB (n=10 letter grades); Spring 2026: 3.31 GPA, 87.5% A/AB (n=8 letter grades).

Historical instructors & teaching patterns

GIUSTINA PARISI is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 300

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
Download part 1

Student experience

the class

Recent recorded grades — Spring 2025: 3.85 GPA, 90.0% A/AB (n=10 letter grades); Spring 2026: 3.31 GPA, 87.5% A/AB (n=8 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Emerging and current topics in the marketing insights and analytics industry
  • Applied learning experiences including case studies, industry meetings, exercises, and workshops
  • Marketing research questions and qualitative and quantitative methodologies

Skills

  • Explore how organizations utilize marketing analytics and insights through interactions with industry professionals.
  • Articulate insights from interactions with industry professionals.
  • Explain the role of the marketing researcher.
  • Translate business problems into marketing research questions and adopt suitable qualitative and quantitative methodologies.

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Not enough comparable courses for Spring 2027 in UW–Madison.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
MARKETNG 842 · Spring 2027

Current Topics in Marketing Analytics & Insights

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:026949",
    "course_id": "MARKETNG 842",
    "course_uid": "course_183d526977d8ac9c33b42a95",
    "term_id": "1274",
    "source_course_id": "026949",
    "source_subject_id": "237",
    "title": "Current Topics in Marketing Analytics & Insights",
    "credits_min": 1,
    "credits_max": 1,
    "typically_offered": "Not Applicable"
  }
]
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Student reviews

Original comments behind the course and instructor summaries.

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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

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Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "0f8353a139bf22f08e3b83a5e7300c765d0cb89ea27d5c316ca2517d76ea832a",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}