Professor Parisi was such a wonderful lecturer and really cared about connecting human experience design to business. She has a lot of real-world experience and it shows in her lectures. The class itself wasn't too hard, the labs are a little annoying since it is a lot of busy work, but the actual lectures are super informative and engaging.Rate My Professors ↗
Current instructor
Giustina Parisi
What students say
Original student reviews · all captured dates
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Classes with Giustina Parisi
Human-Centered Design and Business teaches design thinking's iterative process—empathy, systems thinking, ideation, prototyping, and testing—plus balancing desirability, feasibility, and viability to bring projects to market.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2025: 3.42 GPA, 70.5% A/AB (n=44 letter grades); Fall 2025: 3.54 GPA, 77.3% A/AB (n=97 letter grades); Spring 2026: 3.72 GPA, 91.2% A/AB (n=91 letter grades). Includes jointly taught sections.
historical GPA · grades
Spring 2024–Spring 2026Reading and Research-marketing
1–6 creditsIndividual reading and research in Marketing arranged with a faculty member for undergraduate students.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Current topics in marketing analytics and insights through case studies, industry meetings, exercises, and workshops.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Marketing Strategy
3 creditsCapstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Fall 2022–Spring 2026Current Topics in Marketing Analytics & Insights exposes students to emerging industry topics via applied learning, case studies, industry meetings, and workshops.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2025: 3.85 GPA, 90.0% A/AB (n=10 letter grades); Spring 2026: 3.31 GPA, 87.5% A/AB (n=8 letter grades).
historical GPA · grades
Spring 2025–Spring 2026 · limited sampleRecorded teaching history
Distinct courses recorded per term
Explore courses taught by this instructor →Browse recorded courses
| Term | Course | Title |
|---|---|---|
| Spring 2027 | DS/GENBUS 240 | Human-centered Design and Business |
| Spring 2027 | MARKETNG 399 | Reading and Research-marketing |
| Spring 2027 | MARKETNG 442 | Current Topics in Marketing Analytics & Insights |
| Spring 2027 | MARKETNG 460 | Marketing Strategy |
| Spring 2027 | MARKETNG 842 | Current Topics in Marketing Analytics & Insights |
| Fall 2026 | DS/GENBUS 240 | Human-centered Design and Business |
| Fall 2026 | MARKETNG 300 | Marketing Management |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
Instructor identity & provenance
{
"instructor_uid": "instructor_f25ef4a4c207fac9d35626a3",
"source": "enrollment",
"source_instructor_id": "gmparisi",
"identity_basis": "netid",
"identity_status": "source_identified",
"name": "Giustina Parisi",
"email": "GIUSTINA.PARISI@WISC.EDU",
"first_observed_at": "2026-09-07 15:55:43.033547+00:00",
"last_observed_at": "2026-10-14 17:50:09.728220+00:00",
"ratings": {
"review_count": 1,
"quality": 5,
"difficulty": 2,
"quality_count": 1,
"difficulty_count": 1,
"profile_id": "rmp:3099572",
"source_url": "https://www.ratemyprofessors.com/professor/3099572",
"match_basis": "exact_name",
"observed_at": "2026-10-14 19:11:54.824016+00:00",
"courses": {},
"bayesian_quality": 3.7230415052347334,
"prior_mean": 3.65919358049647,
"prior_weight": 20
},
"current": true,
"courses": [
{
"course_uid": "course_183d526977d8ac9c33b42a95",
"course_id": "MARKETNG 842",
"title": "CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS",
"credits_min": 1,
"credits_max": 1,
"gpa": 3.611
},
{
"course_uid": "course_c17b68abae395b0b19e26619",
"course_id": "MARKETNG 460",
"title": "MARKETING STRATEGY",
"credits_min": 3,
"credits_max": 3,
"gpa": 3.479
},
{
"course_uid": "course_c679a761eb25bd4c99679ea0",
"course_id": "DS/GENBUS 240",
"title": "HUMAN-CENTERED DESIGN AND BUSINESS",
"credits_min": 2,
"credits_max": 2,
"gpa": 3.753
},
{
"course_uid": "course_cb86c1ddb531018fc1604db6",
"course_id": "MARKETNG 399",
"title": "READING AND RESEARCH-MARKETING",
"credits_min": 1,
"credits_max": 6,
"gpa": 4
},
{
"course_uid": "course_e8bbd0740ee532771b638956",
"course_id": "MARKETNG 442",
"title": "CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS",
"credits_min": 1,
"credits_max": 1,
"gpa": null
}
],
"revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
"instructor_url": "/instructors/GIUSTINA_PARISI"
}