Current instructor

Kevin Chung

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.12/5 from 16 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

What students say

Original student reviews · all captured dates

MKT310 · course not matched
Quality 5/5Difficulty 3/5
Cool and funny professor! He really cares about his students' success and you can tell his goal is NOT to just teach for the sake of teaching (keep us mindlessly busy memorizing facts/definitions) but to teach us relevant materials. By far one of the best professors i've ever had. He also gives good life advice in class so take it with him!
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MKT310 · course not matched
Quality 5/5Difficulty 3/5
Such a caring professor! While you have to pay attention and put in the hour, if you take the initiative and ask Kevin for clarifying questions, you should be fine (Keep in mind however the course is curved). The group work can be a hit or miss but Kevin tries his best to be fair by administering peer evaluations at the end of the semester.
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MKT310 · course not matched
Quality 3/5Difficulty 2/5
The class is honestly not hard if you study for a few hours and understand the core concepts. There is really no homework or assigned readings, so this class was minimal work. But, his grading for group projects is highly ambiguous and points are taken off without reason. When I asked for a rubric, he replied that "makes the assignment too easy"...
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MKT310 · course not matched
Quality 5/5Difficulty 3/5
Kevin is easy going and really made going to class stress free and fun. His pace of teaching was perfect and he made sure we learn the materials by providing us with all the necessary tools to review the topics. For example the class was recorded for Covid reasons I think and it was made available to all of us before the exams. Take 310 with Kevin
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MKT310 · course not matched
Quality 5/5Difficulty 3/5
Great professor! Clearly cares about his students and gives valuable advice both in and outside of class!
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MKT310 · course not matched
Quality 2/5Difficulty 1/5
This was the easiest class I've ever taken. A 4th grader could get an A. The class sizes are small so you have to show up and just be bored the whole time. Take this if you have a hard semester and are looking for an easy class, but know you won't learn a single thing.
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Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.

Classes with Kevin Chung

Marketing Research covers systematic search and analysis of information to identify and solve marketing problems.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

A doctoral marketing seminar covering specialized subject matter of current interest, focusing on research methods, question formulation, and ethical research practices.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Spring 2023–Spring 2025 · limited sample

Recorded teaching history

Distinct courses recorded per term

Explore courses taught by this instructor →
Browse recorded courses
TermCourseTitle
Spring 2027MARKETNG 310Marketing Research
Spring 2027MARKETNG 399Reading and Research-marketing
Spring 2027MARKETNG 799Reading and Research-marketing
Spring 2027MARKETNG 972Seminar-marketing Phd, Research Methods in Marketing
Spring 2027MARKETNG 990Marketing Independent Research Phd Thesis
Spring 2027MARKETNG 999Reading and Research-marketing Phd
Fall 2026MARKETNG 990Marketing Independent Research Phd Thesis
Fall 2026MARKETNG 999Reading and Research-marketing Phd

Teaching history may be incomplete. Course pages contain course-specific feedback and citations.

Instructor identity & provenance
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