Current instructor
Original student reviews · all captured dates
The content we learn for this course does not match the exams very well! I read all of the material and listened to the lectures, but still was lost on the exams. My TA was also a very hard grader, which doesn't help when there are only 4 assignments that make up your final grade.Rate My Professors ↗
Professor Thompson is extremely knowledgable, passionate, and made the subject matter interesting and easy to understand. My best advice is to spend a few days before the exams looking over the slides/readings to prepare, but lectures are not necessary. There are only a few assignments that are graded so make sure to clutch up when the time comes.Rate My Professors ↗
This class was genuinely so interesting, while some of the readings were a bit wordy and sometimes a lot, if you take your time and at least read them before the exam, they really aren't that hard. I enjoyed lecture as he provided real-world examples, his personal experience, and how broader sociological trends connect to consumer behavior.Rate My Professors ↗
I was so excited about this course but Professor Thompson is a terrible lecturer. The entire course is basically a giant tangent about whatever interests him and he'll loosely tie it back to consumer behavior. I honestly felt like I learned nothing after every lecture. His tests were also very detail-specific rather than big picture focused :/Rate My Professors ↗
Craig may be a nice guy, but has crazy difficult exams. Grading criteria is not clear. Exams are majority of your grade and hand made by Craig. Extremely difficult. Would not recommend at all. Go for a different professor or push this class of until there is another one.Rate My Professors ↗
I just really like this dude. Concepts are super interesting, assignments and exams aren't hard as long as you stay on top of the readings and lectures. Although the readings can be real wordy at times.Rate My Professors ↗
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Studies how individuals, families, and groups acquire, consume, and dispose of goods and services using psychological, economic, anthropological, and sociological perspectives.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Fall 2022–Spring 2026Individual reading and research in Marketing arranged with a faculty member for undergraduate students.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Qualitatively-Based Marketing Insights covers in-depth qualitative market research methods, emphasizing the interpretation of qualitative data through hands-on methodological techniques and cultural perspectives for systematic marketing.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2023–Spring 2025 · limited sampleIndependent research course for completing the Marketing Ph.D. dissertation requirement.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Reading and research for Marketing Ph.D. students involving individual work arranged during regular or intersession periods.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Distinct courses recorded per term
Explore courses taught by this instructor →| Term | Course | Title |
|---|---|---|
| Spring 2027 | MARKETNG 305 | Consumer Behavior |
| Spring 2027 | MARKETNG 399 | Reading and Research-marketing |
| Spring 2027 | MARKETNG 805 | Qualitatively-based Marketing Insights |
| Spring 2027 | MARKETNG 990 | Marketing Independent Research Phd Thesis |
| Spring 2027 | MARKETNG 999 | Reading and Research-marketing Phd |
| Fall 2026 | MARKETNG 990 | Marketing Independent Research Phd Thesis |
| Fall 2026 | MARKETNG 999 | Reading and Research-marketing Phd |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
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