Current instructor
Original student reviews · all captured dates
The content we learn for this course does not match the exams very well! I read all of the material and listened to the lectures, but still was lost on the exams. My TA was also a very hard grader, which doesn't help when there are only 4 assignments that make up your final grade.Rate My Professors ↗
Professor Thompson is extremely knowledgable, passionate, and made the subject matter interesting and easy to understand. My best advice is to spend a few days before the exams looking over the slides/readings to prepare, but lectures are not necessary. There are only a few assignments that are graded so make sure to clutch up when the time comes.Rate My Professors ↗
This class was genuinely so interesting, while some of the readings were a bit wordy and sometimes a lot, if you take your time and at least read them before the exam, they really aren't that hard. I enjoyed lecture as he provided real-world examples, his personal experience, and how broader sociological trends connect to consumer behavior.Rate My Professors ↗
I was so excited about this course but Professor Thompson is a terrible lecturer. The entire course is basically a giant tangent about whatever interests him and he'll loosely tie it back to consumer behavior. I honestly felt like I learned nothing after every lecture. His tests were also very detail-specific rather than big picture focused :/Rate My Professors ↗
Craig may be a nice guy, but has crazy difficult exams. Grading criteria is not clear. Exams are majority of your grade and hand made by Craig. Extremely difficult. Would not recommend at all. Go for a different professor or push this class of until there is another one.Rate My Professors ↗
I just really like this dude. Concepts are super interesting, assignments and exams aren't hard as long as you stay on top of the readings and lectures. Although the readings can be real wordy at times.Rate My Professors ↗
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Individual work to complete dissertation requirement of Ph.D. program.
Offering recorded · Fall 2026
No recorded grade history
MARKETNG 999 is a flexible Ph.D. research and reading course allowing individualized work during regular and intersession periods.
Offering recorded · Fall 2026
No recorded grade history
| Term | Course | Title |
|---|---|---|
| Fall 2026 | MARKETNG 990 | Marketing Independent Research Phd Thesis |
| Fall 2026 | MARKETNG 999 | Reading and Research-marketing Phd |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
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