Spring 2027

Marketing Management

Marketing Management covers planning and controlling marketing programs, including organization, product, packaging, pricing, promotion, and physical distribution.

offering recorded3 credits
Recorded instructors · Spring 2027 Kristin Branch3.5/5

Summary

1 / 6

Past student reviews · Kristin Branch

One student found the workload too heavy for an introductory class, citing two readings and two assignments every week. They also described exams as difficult because they tested specific, niche details from the textbook.

What you’ll be able to do

  • Apply marketing principles to develop a SWOT analysis, segment markets to identify a target, and position a product.

  • Apply knowledge of marketing terms and functional areas of marketing to critically reflect upon the current issues/challenges facing the field.

  • Demonstrate the market planning process.

  • Evaluate a marketing situation and define measurable marketing objectives.

  • Integrate and apply the marketing levers of product, price, promotion, and place to profitably address marketing objectives.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

(ECON 101, 111,A A E 101, or 215 prior to Fall 2024) or declared in the Business Exchange program

MARKETNG 300 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 3.30/5 from 27 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

Past student reviews · Kristin Branch

Kristin Branch taught engaging, creative lectures; one student found them fun, and students described her as caring. Some students said exams required study but were manageable, while others found them tough; one student cited niche textbook portions not taught in lecture, and another found two weekly readings and two assignments excessive for an introductory class.

Recent recorded grades — Spring 2025: 3.18 GPA, 56.6% A/AB (n=516 letter grades); Fall 2025: 3.18 GPA, 57.1% A/AB (n=709 letter grades); Spring 2026: 3.24 GPA, 59.4% A/AB (n=470 letter grades). Includes jointly taught sections.

Historical instructors & teaching patterns

KRISTIN BRANCH is recorded teaching in Fall 2024, Spring 2025, Fall 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 2160
LEC 002Classroom Instruction0 / 2160
DIS 301Classroom Instruction0 / 270
DIS 302Classroom Instruction0 / 270
DIS 303Classroom Instruction0 / 270
DIS 305Classroom Instruction0 / 270
DIS 306Classroom Instruction0 / 270
DIS 307Classroom Instruction0 / 270
DIS 308Classroom Instruction0 / 270
DIS 309Classroom Instruction0 / 270
DIS 310Classroom Instruction0 / 270
DIS 312Classroom Instruction0 / 270
DIS 313Classroom Instruction0 / 270
DIS 316Classroom Instruction0 / 270
DIS 317Classroom Instruction0 / 270
DIS 318Classroom Instruction0 / 270
DIS 314Classroom Instruction0 / 270
DIS 315Classroom Instruction0 / 270

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Past student reviews · Kristin Branch

Kristin Branch brought enthusiasm and knowledge to lectures, making the class feel fun and engaging for students who enjoyed her teaching style.

Recent recorded grades — Spring 2025: 3.18 GPA, 56.6% A/AB (n=516 letter grades); Fall 2025: 3.18 GPA, 57.4% A/AB (n=746 letter grades); Spring 2026: 3.24 GPA, 59.4% A/AB (n=470 letter grades).

difficulty & workload

Past student reviews · Kristin Branch

One student found the workload too heavy for an introductory class, citing two readings and two assignments every week. They also described exams as difficult because they tested specific, niche details from the textbook.

Past student reviews · Kristin Branch

One student noted that grades were not adjusted even when close to a letter-grade threshold. Another student complained that practice exams were closed on the day of the exam, which they felt hindered preparation.

Topics

  • Marketing program elements: organization, product/service, packaging, pricing, promotion, and physical distribution.
  • Market planning, SWOT analysis, market segmentation, target identification, and product positioning.

Skills

  • Developing SWOT analyses, segmenting markets, positioning products, evaluating marketing situations, and defining measurable objectives.
  • Planning and controlling marketing program elements including product, packaging, pricing, promotion, and physical distribution.

Grades

Historical instructor

Spring 2027 · Projected

Before grades are released

– average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.14 GPA average error.

Grades over time

Through Spring 2027

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
MARKETNG 300 · Spring 2027

Marketing Management

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:003161",
    "course_id": "MARKETNG 300",
    "course_uid": "course_b5acb9d443607a19cb772ba8",
    "term_id": "1274",
    "source_course_id": "003161",
    "source_subject_id": "237",
    "title": "Marketing Management",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Fall, Spring, Summer"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
Download part 1
Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1Download part 2
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "d99078a5ab3354e4886efa92e18f5f0c2471006decae91b95833245d5d9526ef",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}