Recent recorded grades — Fall 2023: 3.22 GPA, 55.6% A/AB (n=18 letter grades); Fall 2024: 2.92 GPA, 57.7% A/AB (n=26 letter grades); Fall 2025: 3.03 GPA, 62.2% A/AB (n=37 letter grades).
Fall 2026
Marketing Management
MARKETING MANAGEMENT covers the planning and control of marketing programs, including organization, product, pricing, promotion, and distribution.
Summary
1 / 7
Exams require significant studying and are described as tough or tricky, with some questions drawn from niche textbook details rather than lecture content.
Grade history
↗ average GPA
letter grades
letter grades
A
AB
B
BC
C
D
F
All recorded terms · compare terms & instructors
Prerequisites
Course map(ECON 101, 111,A A E 101, or 215 prior to Fall 2024) or declared in the Business Exchange program
MARKETNG 300 used by
“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.
Professors
Fall 2026Kristin Branch is praised for her enthusiasm and engaging lectures, though students note the PMP project is useless. Exams require significant studying but are manageable for some, while others find them tough and disconnected from class content.
Critics describe Branch as rigid and uncaring, noting she refuses grade adjustments. Reviewers report exams use a test bank with inconsistent difficulty, include niche textbook details not taught, and trick students, while discussions fail to support learning.
Recent recorded grades — Spring 2025: 3.18 GPA, 56.6% A/AB (n=516 letter grades); Fall 2025: 3.18 GPA, 57.1% A/AB (n=709 letter grades); Spring 2026: 3.24 GPA, 59.4% A/AB (n=470 letter grades). Includes jointly taught sections.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
No course-specific feedback yet.
Historical instructors & teaching patterns
GIUSTINA PARISI is recorded teaching in Spring 2023, Fall 2023, Fall 2024, Fall 2025. Recorded history may be incomplete and does not establish a future schedule.
KRISTIN BRANCH is recorded teaching in Fall 2024, Spring 2025, Fall 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Fall 2026Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
|---|---|---|---|
| LEC 001 | Classroom Instruction | 196 / 201 | 2 |
| LEC 002 | Classroom Instruction | 181 / 198 | 1 |
| DIS 301 | Online Only | 22 / 22 | 0 |
| DIS 302 | Classroom Instruction | 22 / 22 | 0 |
| DIS 303 | Classroom Instruction | 22 / 22 | 0 |
| DIS 304 | Classroom Instruction | 22 / 22 | 0 |
| DIS 305 | Classroom Instruction | 20 / 22 | 0 |
| DIS 306 | Classroom Instruction | 22 / 22 | 2 |
| DIS 307 | Classroom Instruction | 22 / 22 | 0 |
| DIS 308 | Classroom Instruction | 22 / 22 | 0 |
| DIS 309 | Classroom Instruction | 22 / 22 | 0 |
| DIS 310 | Online Only | 22 / 22 | 0 |
| DIS 311 | Classroom Instruction | 22 / 22 | 0 |
| DIS 312 | Classroom Instruction | 19 / 22 | 0 |
| DIS 313 | Classroom Instruction | 20 / 22 | 0 |
| DIS 315 | Classroom Instruction | 22 / 22 | 1 |
| DIS 316 | Classroom Instruction | 11 / 22 | 0 |
| DIS 317 | Classroom Instruction | 21 / 22 | 0 |
| DIS 318 | Classroom Instruction | 22 / 22 | 0 |
| LEC 003 | Classroom Instruction | 177 / 198 | 0 |
| DIS 320 | Online Only | 22 / 22 | 0 |
| DIS 321 | Classroom Instruction | 22 / 22 | 0 |
| DIS 314 | Classroom Instruction | 22 / 22 | 0 |
| DIS 319 | Classroom Instruction | 22 / 22 | 0 |
| DIS 322 | Classroom Instruction | 19 / 22 | 0 |
| DIS 324 | Classroom Instruction | 19 / 22 | 0 |
| DIS 325 | Classroom Instruction | 16 / 22 | 0 |
| DIS 326 | Classroom Instruction | 19 / 22 | 0 |
| DIS 327 | Classroom Instruction | 16 / 22 | 0 |
| DIS 323 | Classroom Instruction | 22 / 22 | 0 |
| LEC 100 | Online Only | 42 / 50 | 0 |
Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.
Meeting source records
Student experience
the class
Kristin Branch is praised for her enthusiasm and caring nature, though reviews are sharply divided on exam fairness and workload intensity.
Recent recorded grades — Spring 2025: 3.18 GPA, 56.6% A/AB (n=516 letter grades); Fall 2025: 3.18 GPA, 57.4% A/AB (n=746 letter grades); Spring 2026: 3.24 GPA, 59.4% A/AB (n=470 letter grades).
difficulty & workload
Exams require significant studying and are described as tough or tricky, with some questions drawn from niche textbook details rather than lecture content.
Students find the PMP project and weekly reading assignments burdensome, while some report that discussions and grading practices do not support learning or fairness.
Topics
Skills
Grades
Fall 2026 · Projected
Before grades are released– average GPA
Approximate 80% prediction interval
About this estimate
The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.
The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.
8 earlier forecasts · 0.07 GPA average error.
Grades over time
Through Fall 2026
More grade details Grade mix, volume & source data
Where this course fits relative to
Latest available grades · Spring 2026 · all course levels
GPA
Higher than % of other courses in this group.
Course GPAs · red marks this course’s range
letter grades
More recorded grades than % of other courses in this group.
Typical course in this group: letter grades.
About this comparison
1283 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.
Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.
Sources & history
UW–Madison
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
Marketing Management
Recorded 2026-09-07Raw records
[
{
"run_id": "20260907T155543-ce3781c4",
"semester": "1272",
"observed_at": "2026-09-07 15:55:43.033547+00:00",
"offering_id": "1272:237:003161",
"course_id": "MARKETNG 300",
"course_uid": "course_b5acb9d443607a19cb772ba8",
"term_id": "1272",
"source_course_id": "003161",
"source_subject_id": "237",
"title": "Marketing Management",
"credits_min": 3,
"credits_max": 3,
"typically_offered": "Fall, Spring, Summer"
}
]Rate My Professors
Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
Madgrades
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesModel outputs & technical records
nvidia/Qwen3.6-35B-A3B-NVFP4
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
{
"model": "nvidia/Qwen3.6-35B-A3B-NVFP4",
"model_revision": "1355db6a052410cfd62085d94b58866fd0f2c3c5",
"task_version": "14",
"output_id": "45fa92b39d929a6a7b9ae339463ddeb7c89c505e8cdee92ac767f6a5198815a9",
"requirements_status": "needs_review",
"dataset_revision": "e243353dcb7d79b7247ced91d69443ef4c2a6349",
"observed_at": "2026-09-07 15:55:43.033547+00:00"
}