Hardest courses in Marketing

Overview of sports marketing trends, issues facing sport organizations, and using marketing techniques to attract customers in competitive, fragmented, and global markets.

Offering recorded · Spring 2027 · Sources

Marketing Management covers planning and controlling marketing programs, including organization, product, packaging, pricing, promotion, and physical distribution.

Offering recorded · Spring 2027 · Sources

Sales Strategy and Management focuses on business and organizational selling, covering professional techniques, relationship building, sales-marketing integration, technology, analytics, and sales force management.

Offering recorded · Spring 2027 · Sources

Explore growth marketing strategy frameworks, market/customer/competitor orientations, key decision points, implementation problems, and performance assessment using an evidence-based approach.

Offering recorded · Spring 2027 · Sources

Studies how individuals, families, and groups acquire, consume, and dispose of goods and services using psychological, economic, anthropological, and sociological perspectives.

Offering recorded · Spring 2027 · Sources

Marketing Research covers systematic search and analysis of information to identify and solve marketing problems.

Offering recorded · Spring 2027 · Sources

Marketing Analytics studies how analytics impacts marketing decisions, covering metrics, digital analytics, response models, segmentation, product design, experimentation, and big data for careers in marketing, product management, and.

Offering recorded · Spring 2027 · Sources

Strategic Pricing explores key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential learning methods.

Offering recorded · Spring 2027 · Sources

Introduces business analytic techniques for digital marketing, focusing on designing, evaluating, and improving online tactics to achieve objectives like customer acquisition.

Offering recorded · Spring 2027 · Sources

Capstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.

Offering recorded · Spring 2027 · Sources

Introduces business analytic techniques for digital marketing, focusing on designing, running, evaluating, and improving online marketing tactics to meet business objectives like customer acquisition.

Offering recorded · Spring 2027 · Sources

Strategic Global Sourcing explores modern supply management (procurement), focusing on functional responsibilities and exemplary practices across major industry sectors.

Offering recorded · Spring 2027 · Sources

Covers procurement and supply management functions, including purchasing, cost management, negotiation, sourcing, supplier management, and outsourcing.

Offering recorded · Spring 2027 · Sources

This course covers fundamentals of supply chain management, focusing on strategy, product development, marketing, finance, sourcing, production, logistics, and technology in a strategic context.

Offering recorded · Spring 2027 · Sources

Contemporary Topics explores advanced subject areas possibly to be introduced into the business curriculum.

Offering recorded · Spring 2027 · Sources

Explores strategies for discovering, developing, and launching new products using design thinking and the stage-gate approach.

Offering recorded · Spring 2027 · Sources

Information Technology in Supply Chains explores using IT to manage and operate supply chains, covering ERP implementation and SAP simulations.

Offering recorded · Spring 2027 · Sources

Marketing in a Digital Age provides a foundational understanding of digital marketing channels and how successful campaigns utilize online and mobile platforms.

Offering recorded · Spring 2027 · Sources

Brand Management & Strategy explores how brands work and applies this knowledge to managerial situations, covering brand history, cultural contexts, and underlying economic principles.

Offering recorded · Spring 2027 · Sources

Marketing in a Digital Age covers fundamentals of digital marketing, including internet strategies, SEO, website design, social media, email, mobile apps, and paid search advertising.

Offering recorded · Spring 2027 · Sources

Information Technology in Supply Chains explores using IT to manage and operate supply chains, covering ERP implementation and SAP simulations.

Offering recorded · Spring 2027 · Sources

Contemporary Topics explores subject areas possibly to be introduced into the business curriculum.

Offering recorded · Spring 2027 · Sources