Spring 2027

Marketing Research

Marketing Research covers systematic search and analysis of information to identify and solve marketing problems.

offering recorded3 credits
Recorded instructors · Spring 2027 Kevin Chung3.9/5Alyssa Gosbee StangHAIGANG LIU

Summary

1 / 6

Past student reviews · Alyssa Stang

The group project was described as a significant workload, and students were expected to self-teach material from slide decks for exams.

What you’ll be able to do

  • Describe different stages of the marketing research process, including research terminology and methodology

  • Articulate the managerial importance of marketing research

  • Design marketing research studies for problems of interest

  • Develop analytical skills and apply suitable methods for effective marketing research

  • Apply insights from marketing research to make effective business recommendations

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
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F

All recorded terms · compare terms & instructors

Prerequisites

Course map

MARKETNG 300 and (GEN BUS 206 or 306), or declared in the Business Exchange program

MARKETNG 310 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027
Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.12/5 from 16 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

No course-specific feedback yet.

Past student reviews · Alyssa Stang

Alyssa Gosbee Stang’s lectures were described as boring, requiring students to self-teach from slide decks to memorize exam material. One reviewer noted that class coverage did not align with exam content and that instructions for the group project were vague.

The course centered on a substantial group project, which one student found demanding and dependent on reliable team members. While the overall class was considered acceptable, the student found the lectures irrelevant to the specific assignments and exams.

Historical instructors & teaching patterns

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 300
LEC 002Online (some classroom)0 / 420
LEC 003Online (some classroom)0 / 420
LEC 100Online Only0 / 500

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Past student reviews · Alyssa Stang

The course centers on a substantial group project, while the provided lectures were described as irrelevant to the actual assignments and exams.

Recent recorded grades — Spring 2025: 3.38 GPA, 57.7% A/AB (n=104 letter grades); Fall 2025: 3.49 GPA, 67.7% A/AB (n=155 letter grades); Spring 2026: 3.39 GPA, 60.7% A/AB (n=112 letter grades).

difficulty & workload

Past student reviews · Alyssa Stang

The group project was described as a significant workload, and students were expected to self-teach material from slide decks for exams.

Past student reviews · Alyssa Stang

Students reported that the instructor provided vague instructions for the group project and was unresponsive to questions.

Topics

  • Stages of the marketing research process, research terminology, and methodology.
  • Managerial importance of marketing research.
  • Applying marketing research insights to business recommendations.

Skills

  • Describing marketing research process stages, terminology, and methodology; designing marketing research studies.
  • Developing analytical skills, applying suitable methods, and using insights to make business recommendations.

Grades

Historical instructor

Spring 2027 · Projected

Before grades are released

– average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.06 GPA average error.

Grades over time

Through Spring 2027

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

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Selected offering source records
MARKETNG 310 · Spring 2027

Marketing Research

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:237:003163",
    "course_id": "MARKETNG 310",
    "course_uid": "course_166b97080a270c6a634da53f",
    "term_id": "1274",
    "source_course_id": "003163",
    "source_subject_id": "237",
    "title": "Marketing Research",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Fall, Spring, Summer"
  }
]
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Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "8e6cc15a68e9acb71fbcfdf1cbe0e0f4b5d4ff1ea020bdab0cd0264bdb1c95a9",
  "requirements_status": "needs_review",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}