Recent recorded grades — Fall 2025: 3.34 GPA, 54.3% A/AB (n=35 letter grades).
Fall 2026
Marketing Research
MARKETING RESEARCH teaches systematic and objective search and analysis of information to identify and solve marketing problems.
Summary
1 / 6
The course involves a significant amount of work centered on a group project, requiring careful selection of group members.
Grade history
↗ average GPA
letter grades
letter grades
A
AB
B
BC
C
D
F
All recorded terms · compare terms & instructors
Prerequisites
Course mapMARKETNG 300 and (GEN BUS 206 or 306), or declared in the Business Exchange program
- MARKETNG 300
- take one
- declared in the Business Exchange program
“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Any of
- All of
- declared in the Business Exchange program
Professors
Fall 2026Alyssa Gosbee Stang is criticized for boring lectures and incomprehensible grading. Reviewers report that exams cover material not taught in class, requiring self-study from slide decks.
One review describes the class as fine but notes lectures are irrelevant to assignments. The course involves a significant group project workload, though the instructor's quality rating remains low.
Recent recorded grades — Fall 2024: 3.78 GPA, 95.7% A/AB (n=46 letter grades); Fall 2025: 3.86 GPA, 95.3% A/AB (n=43 letter grades).
Historical instructors & teaching patterns
ISHITA CHAKRABORTY is recorded teaching in Fall 2025. Recorded history may be incomplete and does not establish a future schedule.
MARY KATHRYN MALONE is recorded teaching in Fall 2024, Fall 2025. Recorded history may be incomplete and does not establish a future schedule.
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Fall 2026Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
|---|---|---|---|
| LEC 002 | Classroom Instruction | 48 / 48 | 3 |
| LEC 001 | Online (some classroom) | 48 / 48 | 0 |
| LEC 003 | Classroom Instruction | 32 / 48 | 0 |
Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.
Meeting source records
Student experience
the class
Alyssa Stang receives poor reviews for boring lectures and incomprehensible grading, with students feeling they must self-teach from slide decks.
Recent recorded grades — Spring 2025: 3.38 GPA, 57.7% A/AB (n=104 letter grades); Fall 2025: 3.49 GPA, 67.7% A/AB (n=155 letter grades); Spring 2026: 3.39 GPA, 60.7% A/AB (n=112 letter grades).
difficulty & workload
The course involves a significant amount of work centered on a group project, requiring careful selection of group members.
Students find lectures irrelevant to exams and assignments, with vague project instructions and limited instructor support for questions.
Topics
Skills
Grades
Fall 2026 · Projected
Before grades are released– average GPA
Approximate 80% prediction interval
About this estimate
The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.
The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.
8 earlier forecasts · 0.04 GPA average error.
Grades over time
Through Fall 2026
More grade details Grade mix, volume & source data
Where this course fits relative to
Latest available grades · Spring 2026 · all course levels
GPA
Higher than % of other courses in this group.
Course GPAs · red marks this course’s range
letter grades
More recorded grades than % of other courses in this group.
Typical course in this group: letter grades.
About this comparison
1283 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.
Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.
Sources & history
UW–Madison
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
Marketing Research
Recorded 2026-09-07Raw records
[
{
"run_id": "20260907T155543-ce3781c4",
"semester": "1272",
"observed_at": "2026-09-07 15:55:43.033547+00:00",
"offering_id": "1272:237:003163",
"course_id": "MARKETNG 310",
"course_uid": "course_166b97080a270c6a634da53f",
"term_id": "1272",
"source_course_id": "003163",
"source_subject_id": "237",
"title": "Marketing Research",
"credits_min": 3,
"credits_max": 3,
"typically_offered": "Fall, Spring, Summer"
}
]Rate My Professors
Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
Madgrades
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesModel outputs & technical records
nvidia/Qwen3.6-35B-A3B-NVFP4
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
{
"model": "nvidia/Qwen3.6-35B-A3B-NVFP4",
"model_revision": "1355db6a052410cfd62085d94b58866fd0f2c3c5",
"task_version": "14",
"output_id": "6847e90da42c72250ba278db94aa3c3e7b0598d47ca8d727925bdea44549cd9c",
"requirements_status": "valid",
"dataset_revision": "e243353dcb7d79b7247ced91d69443ef4c2a6349",
"observed_at": "2026-09-07 15:55:43.033547+00:00"
}