MARKETING RESEARCH

MARKETNG 300

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

MARKETNG 700

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

MARKETNG 799

Individual work suited to the needs of graduate students may be arranged both during regular sessions and the intersession periods.

MARKETNG 399

Individual work suited to the needs of undergraduate students may be arranged with a faculty member.

MARKETNG 710

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.