Current instructor

Cheng He

/5Adjusted rating
/5RMP difficulty
captured reviews
About this rating

Raw average: 5.00/5 from 5 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

What students say

Original student reviews · all captured dates

MKT445 · course not matched
Quality 5/5Difficulty 3/5
He is so great! Very caring for his students and grades pretty easily. All quizzes are on canvas and you have multiple attempts, not honorlocked, final is the same. He grades homework the hardest but it is not weighted much at all. Posts videos of all concepts so you can go back and look as your working through quizzes and homework.
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MKT445 · course not matched
Quality 5/5Difficulty 2/5
If you have a choice to take this lecture, just take it! one of the best classes in UW-Madison!
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MKT455 · course not matched
Quality 5/5Difficulty 3/5
Professor He is a great marketing professor. Everything about this course is organized and he will post everything you need and requirements prior to the lecture. During the synchronous lecture, he tried to make sure everyone is following up. Just follow his instructions and you get an A!
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MKT445 · course not matched
Quality 5/5Difficulty 4/5
Cheng is an amazing professor, and his lectures are very clear. He relates most recent real-life news in most lessons. The class is very problem-solving based but he guides you through it well! There's some coding with R and I don't have prior experience but he helps you through it!
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MKT445 · course not matched
Quality 5/5Difficulty 4/5
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant h… Read full reviewShow less
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant hands by hands. Although there are many assignments and quizzes, the materials are well designed and beneficial.
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Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.

Classes with Cheng He

Recorded teaching history

Explore courses taught by this instructor →
Browse recorded courses
TermCourseTitle
Fall 2026MARKETNG 799Reading and Research-marketing

Teaching history may be incomplete. Course pages contain course-specific feedback and citations.

Instructor identity & provenance
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      "course_id": "MARKETNG 799",
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