Current instructor
Original student reviews · all captured dates
He is so great! Very caring for his students and grades pretty easily. All quizzes are on canvas and you have multiple attempts, not honorlocked, final is the same. He grades homework the hardest but it is not weighted much at all. Posts videos of all concepts so you can go back and look as your working through quizzes and homework.Rate My Professors ↗
If you have a choice to take this lecture, just take it! one of the best classes in UW-Madison!Rate My Professors ↗
Professor He is a great marketing professor. Everything about this course is organized and he will post everything you need and requirements prior to the lecture. During the synchronous lecture, he tried to make sure everyone is following up. Just follow his instructions and you get an A!Rate My Professors ↗
Cheng is an amazing professor, and his lectures are very clear. He relates most recent real-life news in most lessons. The class is very problem-solving based but he guides you through it well! There's some coding with R and I don't have prior experience but he helps you through it!Rate My Professors ↗
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant hands by hands. Although there are many assignments and quizzes, the materials are well designed and beneficial.
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Introduces business analytic techniques for digital marketing, focusing on designing, running, evaluating, and improving online marketing tactics to meet business objectives like customer acquisition.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2024: 3.63 GPA, 75.6% A/AB (n=41 letter grades); Spring 2025: 3.58 GPA, 80.0% A/AB (n=20 letter grades); Spring 2026: 3.25 GPA, 64.3% A/AB (n=14 letter grades). Includes jointly taught sections.
historical GPA · grades
Spring 2023–Spring 2026Introduces business analytic techniques for digital marketing, focusing on designing, evaluating, and improving online tactics to achieve objectives like customer acquisition.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2024: 3.54 GPA, 69.2% A/AB (n=39 letter grades); Spring 2025: 3.37 GPA, 55.9% A/AB (n=34 letter grades); Spring 2026: 3.73 GPA, 81.8% A/AB (n=11 letter grades). Includes jointly taught sections.
historical GPA · grades
Spring 2023–Spring 2026Distinct courses recorded per term
Explore courses taught by this instructor →| Term | Course | Title |
|---|---|---|
| Spring 2027 | MARKETNG 445 | Digital Marketing Analytics |
| Spring 2027 | MARKETNG 745 | Digital Marketing Analytics |
| Fall 2026 | MARKETNG 799 | Reading and Research-marketing |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
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