He is so great! Very caring for his students and grades pretty easily. All quizzes are on canvas and you have multiple attempts, not honorlocked, final is the same. He grades homework the hardest but it is not weighted much at all. Posts videos of all concepts so you can go back and look as your working through quizzes and homework.Rate My Professors ↗
Current instructor
Cheng He
What students say
Original student reviews · all captured dates
Quality 5/5Difficulty 3/5
Quality 5/5Difficulty 2/5
If you have a choice to take this lecture, just take it! one of the best classes in UW-Madison!Rate My Professors ↗
Quality 5/5Difficulty 3/5
Professor He is a great marketing professor. Everything about this course is organized and he will post everything you need and requirements prior to the lecture. During the synchronous lecture, he tried to make sure everyone is following up. Just follow his instructions and you get an A!Rate My Professors ↗
Quality 5/5Difficulty 4/5
Cheng is an amazing professor, and his lectures are very clear. He relates most recent real-life news in most lessons. The class is very problem-solving based but he guides you through it well! There's some coding with R and I don't have prior experience but he helps you through it!Rate My Professors ↗
Quality 5/5Difficulty 4/5
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant h… Read full reviewShow less
One of the best professors in my life! Caring a lot for his student, he always makes sure we understand the lecture before moving to the next slides and even uploads review videos for each module. He teaches us R-programming & Radiant hands by hands. Although there are many assignments and quizzes, the materials are well designed and beneficial.
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
Classes with Cheng He
MARKETNG 799
Reading and Research-marketing
1–6 creditsMARKETNG 799 is a flexible reading and research course for graduate students to conduct individualized work with instructor consent.
Offering recorded · Fall 2026
No recorded grade history
Recorded teaching history
Explore courses taught by this instructor →Browse recorded courses
| Term | Course | Title |
|---|---|---|
| Fall 2026 | MARKETNG 799 | Reading and Research-marketing |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
Instructor identity & provenance
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