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MARKETING ANALYTICS

MARKETNG 450
Course Description

Impact of analytics on successful marketing decisions. Topics include marketing metrics, digital analytics, marketing response models, segmentation, product design, experimentation and big data. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts. A combination of lectures, cases and hands-on model building focused on marketing analytics.

Prerequisites

Sophomore standing, MARKETNG 300 , and MARKETNG 310 . Not open to graduate students

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.07

-1.36% from Historical

Completion Rate
85.71%

-12.97% from Historical

A Rate
28.57%

10.92% from Historical

Class Size
7

-36.36% from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

Sorted by ratings from Rate My Professors

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