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SALES STRATEGY AND MANAGEMENT

MARKETNG 424
Course Description

Emphasis on business and organizational selling and covers professional selling techniques, business development and relationship building, integrating sales and marketing, utilizing sales technology and analytics, as well as building and managing an effective sales force.

Prerequisties

(MARKETNG 300 and sophomore standing) or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Fall, Spring

Grade Point Average
3.13

-7.47% from Historical

Completion Rate
96.67%

-1.54% from Historical

A Rate
30%

-12% from Historical

Class Size
30

-4.55% from Historical

2025 Fall Grade Distribution

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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