QUALITATIVELY-BASED MARKETING INSIGHTS

MARKETNG 805

Course Description

Understanding and application of in-depth qualitative market research methods, with an emphasis on the interpretation of qualitative data. Provides hands-on experience with different methodological techniques and immersion in a cultural perspective for systematically analyzing data from a marketing perspective.

Prerequisties

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average

5.94% from Historical

Completion Rate

100%

No change from Historical

A Rate

100%

56.2% from Historical

Class Size

-7.48% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

Similar Courses

MARKETING RESEARCH

MARKETNG 710

An overview of the marketing research process from a methodological perspective. Topics: Research design, data collection procedures, sampling and data analysis.

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 442

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.

MARKETING ANALYTICS

MARKETNG 450

Impact of analytics on successful marketing decisions. Topics include marketing metrics, digital analytics, marketing response models, segmentation, product design, experimentation and big data. It is designed for students with some background in quantitative methods and an exposure to basic marketing research concepts. A combination of lectures, cases and hands-on model building focused on marketing analytics.

MARKETING ANALYTICS

MARKETNG 815

Study of the impact of analytics on successful marketing decisions. A spectrum of topics include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. Applicable to careers in marketing analytics, product management and consulting.

CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS

MARKETNG 842

Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.