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MARKETING ANALYTICS

MARKETNG 815
Course Description

Study of the impact of analytics on successful marketing decisions. A spectrum of topics include Marketing Metrics, Digital Analytics, Marketing Response Models, Segmentation, Product Design, Experimentation and Big Data. Applicable to careers in marketing analytics, product management and consulting.

Prerequisties

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.45

-0.79% from Historical

Completion Rate
100%

0.18% from Historical

A Rate
28.57%

-14.44% from Historical

Class Size
91

143.75% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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