Current instructor
Original student reviews · all captured dates
She is a nice person and cares about the students, but the tests are absolutely atrocious and even with the page of notes sometimes they are hard because there are questions about one sentence in the textbook mentioned once. The project is easy but lots of work and there are 2 readings with 2 assignments every week. Too much work for an intro classRate My Professors ↗
This class was unnecessarily difficult. The chapters you have to read before class take an average 2 hours, and the lectures are basically the same exact information with video examples that she uses for the exams. The exams seem like they would be easy, but each multiple choice question is worth 4 points, so missing a few tanks your grade.Rate My Professors ↗
I really liked Kristin. Her class is a little challenging but it's not too bad if you attend lecture and read the textbook. You can tell Kristin really cares about her students and was always available to provide feedback and help.Rate My Professors ↗
There is no reason whatsoever to close practice exams on the day of exam. Tests meant to trick you up. Does she care about her students' grades?????Rate My Professors ↗
Kristin is truly a great person. She seems like she cares about every student. Lectures are not required for attendance info from them are on the exams. The exams are really difficult and it really isn't her fault. The class is curved to a 3.2 GPA because of the business school. There is a semester long project that isn't too difficult.Rate My Professors ↗
Great teaching style! TAs were very tough graders.Rate My Professors ↗
Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.
MARKETING MANAGEMENT covers the planning and control of marketing programs, including organization, product, pricing, promotion, and distribution.
Offering recorded · Fall 2026
Kristin Branch is praised for her enthusiasm and engaging lectures, though students note the PMP project is useless. Exams require significant studying but are manageable for some, while others find them tough and disconnected from class content.
historical GPA · grades
Spring 2022–Spring 2026MARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
Recent recorded grades — Spring 2024: 3.68 GPA, 90.9% A/AB (n=11 letter grades); Fall 2024: 4.00 GPA, 100.0% A/AB (n=24 letter grades). Includes jointly taught sections.
historical GPA · grades
Spring 2022–Fall 2024| Term | Course | Title |
|---|---|---|
| Fall 2026 | MARKETNG 300 | Marketing Management |
| Fall 2026 | MARKETNG 365 | Contemporary Topics |
Teaching history may be incomplete. Course pages contain course-specific feedback and citations.
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