ROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on designing and managing effective marketing channels.
Offering recorded · Fall 2026
Recent recorded grades — Spring 2023: 3.52 GPA, 76.3% A/AB (n=76 letter grades); Fall 2024: 3.37 GPA, 68.1% A/AB (n=91 letter grades); Fall 2025: 3.44 GPA, 78.3% A/AB (n=60 letter grades). Includes jointly taught sections.