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MARKETING IN A DIGITAL AGE

MARKETNG 755
Course Description

A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.

Prerequisties

Graduate/professional standing and (MARKETNG 300 , MARKETNG 700 or GENBUS 311 ), or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.57

-5.22% from Historical

Completion Rate
100%

No change from Historical

A Rate
37.14%

-43.63% from Historical

Class Size
35

0.26% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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