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MARKETING IN A DIGITAL AGE

MARKETNG 355
Course Description

A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.

Prerequisites

MARKETNG 300 or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.51

-6.98% from Historical

Completion Rate
97.37%

-1.95% from Historical

A Rate
38.16%

-45.08% from Historical

Class Size
152

0.08% from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

Sorted by ratings from Rate My Professors

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