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Individual reading and research in Marketing arranged with a faculty member for undergraduate students.

Offering recorded · Spring 2027 · Sources

Overview of sports marketing trends, issues facing sport organizations, and using marketing techniques to attract customers in competitive, fragmented, and global markets.

Offering recorded · Spring 2027 · Sources

Sales Strategy and Management focuses on business and organizational selling, covering professional techniques, relationship building, sales-marketing integration, technology, analytics, and sales force management.

Offering recorded · Spring 2027 · Sources

Strategic Pricing explores key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential learning methods.

Offering recorded · Spring 2027 · Sources

Explores strategies for discovering, developing, and launching new products using design thinking and the stage-gate approach.

Offering recorded · Spring 2027 · Sources

Current topics in marketing analytics and insights through case studies, industry meetings, exercises, and workshops.

Offering recorded · Spring 2027 · Sources

Introduces business analytic techniques for digital marketing, focusing on designing, running, evaluating, and improving online marketing tactics to meet business objectives like customer acquisition.

Offering recorded · Spring 2027 · Sources

Marketing Analytics covers the impact of analytics on marketing decisions, including metrics, digital analytics, response models, segmentation, product design, experimentation, and big data.

Offering recorded · Spring 2027 · Sources

Capstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.

Offering recorded · Spring 2027 · Sources

Strategic Pricing explores key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential learning methods.

Offering recorded · Spring 2027 · Sources

Introduces business analytic techniques for digital marketing, focusing on designing, evaluating, and improving online tactics to achieve objectives like customer acquisition.

Offering recorded · Spring 2027 · Sources

Marketing in a Digital Age covers fundamentals of digital marketing, including internet strategies, SEO, website design, social media, email, mobile apps, and paid search advertising.

Offering recorded · Spring 2027 · Sources

Explore growth marketing strategy frameworks, market/customer/competitor orientations, key decision points, implementation problems, and performance assessment using an evidence-based approach.

Offering recorded · Spring 2027 · Sources

Contemporary Topics explores advanced subject areas possibly to be introduced into the business curriculum.

Offering recorded · Spring 2027 · Sources

Reading and Research in Marketing. Individual work suited to the needs of graduate students may be arranged both during regular sessions and the intersession periods.

Offering recorded · Spring 2027 · Sources

Qualitatively-Based Marketing Insights covers in-depth qualitative market research methods, emphasizing the interpretation of qualitative data through hands-on methodological techniques and cultural perspectives for systematic marketing.

Offering recorded · Spring 2027 · Sources

Marketing Analytics studies how analytics impacts marketing decisions, covering metrics, digital analytics, response models, segmentation, product design, experimentation, and big data for careers in marketing, product management, and.

Offering recorded · Spring 2027 · Sources

Current Topics in Marketing Analytics & Insights exposes students to emerging industry topics via applied learning, case studies, industry meetings, and workshops.

Offering recorded · Spring 2027 · Sources

A doctoral marketing seminar covering specialized subject matter of current interest, focusing on research methods, question formulation, and ethical research practices.

Offering recorded · Spring 2027 · Sources

Independent research course for completing the Marketing Ph.D. dissertation requirement.

Offering recorded · Spring 2027 · Sources

Reading and research for Marketing Ph.D. students involving individual work arranged during regular or intersession periods.

Offering recorded · Spring 2027 · Sources

This course covers fundamentals of supply chain management, focusing on strategy, product development, marketing, finance, sourcing, production, logistics, and technology in a strategic context.

Offering recorded · Spring 2027 · Sources

Covers procurement and supply management functions, including purchasing, cost management, negotiation, sourcing, supplier management, and outsourcing.

Offering recorded · Spring 2027 · Sources

Information Technology in Supply Chains explores using IT to manage and operate supply chains, covering ERP implementation and SAP simulations.

Offering recorded · Spring 2027 · Sources

Global Experience: Supply Chain Management explores political, economic, historical, and cultural frameworks in global business through classroom and applied experiences.

Offering recorded · Spring 2027 · Sources

Strategic Global Sourcing explores modern supply management (procurement), focusing on functional responsibilities and exemplary practices across major industry sectors.

Offering recorded · Spring 2027 · Sources

Supply Chain Strategy focuses on strategic issues, current theory, and practice in supply chain management, emphasizing how effective design and management of supply chain resources drive competitive advantage.

Offering recorded · Spring 2027 · Sources

Information Technology in Supply Chains explores using IT to manage and operate supply chains, covering ERP implementation and SAP simulations.

Offering recorded · Spring 2027 · Sources

College Algebra covering properties of elementary functions, equations, inequalities, and graphs. Focuses on formulating, analyzing, solving, and interpreting mathematical and real-world problems to provide algebra skills for calculus.

Offering recorded · Spring 2027 · Sources

Covers the graphs, properties and geometric significance of trigonometric functions of a real variable. Other topics include trigonometric equations and identities, trigonometric form of complex numbers, DeMoivre's theorem, and polar and parametric equations. Formulating, analyzing, solving, and interpreting mathematical and real-world problems using trigonometry.

Offering recorded · Spring 2027 · Sources