CURRENT TOPICS IN MARKETING exposes students to emerging industry topics through applied learning.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026← Marketing (MARKETNG)
Easiest courses in Marketing
Looking for a gentler semester? Start with courses where students have earned higher grades.
Highest historical GPA first. At least 100 letter grades over the five years through the selected term. Grades reflect past outcomes, not workload or a guaranteed result.
Find your fit
26 coursesHistorical grades cover up to five years through the selected term. Only courses with at least 100 letter grades are ranked.
#2 ·MARKETNG 705
Consumer Behavior
2–3 creditsConsumer Behavior provides an integrated view of how consumers acquire, consume, and dispose of goods and services using psychological, economic, and sociological perspectives.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2025#3 ·MARKETNG 365
Contemporary Topics
1–3 creditsMARKETNG 365 explores emerging subject areas for potential inclusion in the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2024#4 ·MARKETNG 737
New Product Innovation
2–3 creditsNEW PRODUCT INNOVATION explores strategies for discovering, developing, and launching new products using design thinking and stage-gate methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025#5 ·MARKETNG 755
Marketing in a Digital Age
2–3 creditsMARKETING IN A DIGITAL AGE teaches foundational digital marketing channels and online campaign strategies.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETING IN A DIGITAL AGE covers digital marketing channels, online strategies, and campaign management across mobile and internet platforms.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026#7 ·MARKETNG 725
Route to Market Strategies
2–3 creditsROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on channel design, management, and omnichannel strategies.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025#8 ·MARKETNG 765
Contemporary Topics
1–4 creditsMARKETNG 765 explores advanced subject areas potentially introduced into the business curriculum.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Brand Management & Strategy teaches brand mechanics and their application to managerial contexts.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026#10 ·MARKETNG/OTM 722
Logistics Management
2–3 creditsMARKETNG/OTM 722: Logistics Management provides a foundation in transportation, warehousing, MRP, ERP, and supply chain technologies.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025Teaches management perspectives on logistics fundamentals, including transportation, warehousing, and global supply chain practices.
Offering recorded · Fall 2026
Reviewers report conflicting workload expectations. One reviewer advises understanding cases and taking notes, while another states that general business acumen is expected and minimal work suffices for an A.
historical GPA · grades
Fall 2022–Fall 2025Covers the strategic cross-functional discipline of supply chain management, including strategy, product development, marketing, finance, sourcing, production, logistics, and technology.
Offering recorded · Fall 2026
Workload includes significant reading and a large group project or simulation in the second half. Assessment structures vary, with some terms featuring one exam and others using weekly quizzes instead.
historical GPA · grades
Spring 2022–Spring 2026#13 ·MARKETNG 715
Marketing Communications
2–3 creditsMARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025GLOBAL MARKETING STRATEGY examines global market opportunities, cultural consumer environments, and international strategy development.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025#15 ·MARKETNG 700
Marketing Management
2–3 creditsMARKETING MANAGEMENT teaches a framework for evaluating marketing problems and developing strategy.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025MARKETING COMMUNICATIONS covers multiple approaches to marketing communications and creative problem solving.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Fall 2025#17 ·MARKETNG 710
Marketing Research
2–3 creditsMARKETING RESEARCH covers the marketing research process from a methodological perspective, including research design, data collection, sampling, and data analysis.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025Covers procurement and supply management, including purchasing, cost management, negotiation, sourcing, supplier management, and outsourcing.
Offering recorded · Fall 2026
Assignments are not terribly difficult for attentive students, though grading turnaround times are reported to be slow.
historical GPA · grades
Spring 2022–Spring 2026#19 ·MARKETNG 460
Marketing Strategy
3 creditsMARKETING STRATEGY is a capstone course teaching strategic marketing decision making and external environment analysis.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026ROUTE TO MARKET STRATEGIES explores the 'Place' element of the marketing mix, focusing on designing and managing effective marketing channels.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Fall 2025#21 ·MARKETNG 430
Strategic Pricing
3 creditsStrategic Pricing teaches key concepts and techniques for evaluating and formulating pricing strategies using analytical and experiential methods.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026#22 ·MARKETNG 310
Marketing Research
3 creditsMARKETING RESEARCH teaches systematic and objective search and analysis of information to identify and solve marketing problems.
Offering recorded · Fall 2026
The course involves a significant amount of work centered on a group project, requiring careful selection of group members.
historical GPA · grades
Spring 2022–Spring 2026#23 ·MARKETNG 305
Consumer Behavior
3 creditsStudies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026Covers professional selling, business development, sales-marketing integration, analytics, and sales force management.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026MARKETING MANAGEMENT covers the planning and control of marketing programs, including organization, product, pricing, promotion, and distribution.
Offering recorded · Fall 2026
Exams require significant studying and are described as tough or tricky, with some questions drawn from niche textbook details rather than lecture content.
historical GPA · grades
Spring 2022–Spring 2026#26 ·MARKETNG 410
Sports Marketing
3 creditsSPORTS MARKETING provides an overview of trends and issues in sports marketing, teaching techniques to solve organizational problems and attract customers in competitive markets.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2022–Spring 2026