Browse all General Business courses →
Red: department · Gray: UW–Madison
GPA and percentages are weighted by recorded letter grades. UW comparisons use the same terms. Cross-listed courses count once within this department and once across UW; department totals should not be added together. Grade counts are not unique students. Offering counts reflect captured records, not a complete historical schedule.
Grades have not been recorded for this term. Historical results remain in the overview above.
Historical grades cover up to five years through the selected term. Grade sorting prioritizes courses with at least 100 letter grades.
HUMAN-CENTERED DESIGN AND BUSINESS teaches an iterative design thinking process for creating innovative solutions by balancing user desirability, technical feasibility, and business viability.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2024–Spring 2026GENBUS 106 teaches foundational business analysis skills using Excel, covering data construction, manipulation, and presentation.
Offering recorded · Fall 2026
The course is online, pass/fail, and considered very easy. Students report spending less than an hour per week, with success relying on watching Excel videos and completing quizzes.
No recorded grade history
Introduction to foundational AI concepts, applications, and responsible practices in business contexts.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleGENBUS 110 introduces new business students to academic planning, career development, and personal foundations including leadership and diversity.
Offering recorded · Fall 2026
Historical reviews of Michael Hernke: Michael Hernke's course was rated as moderately difficult, though the primary complaint focused on resource quality rather than workload volume.
historical GPA · grades
Spring 2022–Spring 2026Teaches student success strategies and career exploration through engagement with academic and professional communities.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2024–Fall 2025 · limited sampleGENBUS 206 teaches basic business statistical skills, probability, and Excel-based data analysis to address business issues.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Fall 2025GENBUS 250 examines the interplay of firms, government, and civil society in capitalism, addressing inequality and environmental degradation while exploring how to foster prosperous societies and planetary health.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2024–Spring 2026GENBUS 301 covers the history of legal development and key areas of business law including contracts, agency, sale of goods, and insurance.
Offering recorded · Fall 2026
Historical reviews of Bruce Harms: Exams are demanding and require memorization and a good grasp of the material. Reviewers suggest studying cases and past essays to succeed.
historical GPA · grades
Spring 2022–Spring 2026Business Analytics I teaches quantitative intuition, database visualization, probability, hypothesis testing, regression, and simulation for business decision-making.
Offering recorded · Fall 2026
The course features difficult exams and time-consuming Excel case reports. Students emphasize attending lectures and completing practice problems early to prepare for assessments.
historical GPA · grades
Spring 2022–Spring 2026Business Analytics II focuses on predictive and prescriptive analytics using modeling and optimization tools.
Offering recorded · Fall 2026
The class is tough with fast-paced material. Students must practice Excel skills and complete participation activities independently. Reviewers disagree on the final exam's impact, calling it easy or insufficient for top grades.
historical GPA · grades
Spring 2022–Spring 2026GENBUS 308 teaches students to apply statistics and data literacy to business problems using cloud-based analytics and AI tools.
Offering recorded · Fall 2026
Reviewers generally characterize the course as easy, though one notes grades rely on unpredictable quizzes with unmentioned material. Others highlight the workload involves practical coding and machine learning models.
historical GPA · grades
Spring 2024–Spring 2026GENBUS 310 introduces non-business majors to basic accounting, finance, and business law concepts within the market enterprise system.
Offering recorded · Fall 2026
The course is consistently described as difficult, with exams carrying heavy weight and often feeling disconnected from the provided readings. Success requires dedicated study time, as preparation materials are sometimes viewed as easier than the actual assessments.
historical GPA · grades
Spring 2022–Spring 2026GENBUS 311 provides a high-level introduction to business concepts including management, marketing, strategy, and ethics for non-business majors.
Offering recorded · Fall 2026
Historical reviews of James Windsor, Milt Hwang: Workload includes weekly discussion posts and textbook readings. Exams are open-note, with students reporting that understanding basic concepts is sufficient to succeed.
historical GPA · grades
Spring 2022–Spring 2026GENBUS 317 teaches statistical inference and model-based analysis for business analytics, covering estimation, hypothesis testing, regression, and time series.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2024–Spring 2026GENBUS 360 teaches workplace writing and communication skills, including audience analysis, professional research, and presentation preparation.
Offering recorded · Fall 2026
Students report an excessive volume of weekly assignments, including tedious papers and group projects, often requiring 9-12 hours of work per week. Many describe the tasks as pointless busy work with convoluted instructions that demand disproportionate effort.
historical GPA · grades
Spring 2022–Spring 2026GENBUS 370 teaches fundamental case interview preparation, problem analysis, and solution presentation.
Offering recorded · Fall 2026
Students must perform case presentations and handle cold calls, with some finding the pace and expectations mismatched for an introductory level.
historical GPA · grades
Spring 2023–Spring 2026A capstone course applying strategic frameworks to company-sponsored projects, focusing on problem analysis, project management, and leadership.
Offering recorded · Fall 2026
No recorded grade history
An internship for School of Business undergraduates to augment business education through professional experience.
Offering recorded · Fall 2026
No recorded grade history
GENBUS 451 is a professional experience course focused on gaining practical internship experience in business.
Offering recorded · Fall 2026
No recorded grade history
An introduction to predictive modeling for business applications, focusing on linear regression, classification, and model selection techniques.
Offering recorded · Fall 2026
Historical reviews of Peng Shi: Attending lectures and paying attention covers all exam questions, as the professor asks them throughout the sessions.
historical GPA · grades
Spring 2022–Spring 2026Introduces machine learning and AI models for business analytics, covering supervised and unsupervised techniques.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2025–Spring 2026Teaches statistical inference and data analytics, applying concepts to business examples using Excel and R.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Spring 2026Foundations of Artificial Intelligence in Business introduces AI concepts, mechanisms, and their business and societal applications.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleGENBUS 708 explores the strategic, operational, organizational, and cultural implications of applying AI to business enterprises, focusing on leadership dynamics.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleGENBUS 709 explores AI's impact on management, strategy, and the future of work.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleGENBUS 720 teaches principles and hands-on application of data visualization tools for business analytics, decision-making, and presentation.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025Introduction to prescriptive analytics fundamentals, focusing on business applications through modeling and optimization using Excel and Python.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025Introduction to experimental and causal methods for driving business insights, covering randomized experiments and natural experiments.
Offering recorded · Fall 2026
historical GPA · grades
Fall 2022–Fall 2025Explores AI for automating business processes, covering use cases and popular tools.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Spring 2026GENBUS 746 teaches advanced SQL construction and cloud data warehouse building across vendor platforms.
Offering recorded · Fall 2026
historical GPA · grades
Spring 2023–Spring 2026No released grades for this term.
Offering snapshots currently cover Fall 2026. Earlier grade records do not provide a complete offering history.