Browse all General Business courses →
Red: department · Gray: UW–Madison
GPA and percentages are weighted by recorded letter grades. UW comparisons use the same terms. Cross-listed courses count once within this department and once across UW; department totals should not be added together. Grade counts are not unique students. Offering counts reflect captured records, not a complete historical schedule.
Grades have not been recorded for this term. Historical results remain in the overview above.
No released grades for this term.
47 courses
Human-Centered Design and Business teaches design thinking's iterative process—empathy, systems thinking, ideation, prototyping, and testing—plus balancing desirability, feasibility, and viability to bring projects to market.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2024–Spring 2026Advanced Bayesian statistics course covering theory, methods, and computational procedures for data analysis, including MCMC and variational inference.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Fall 2022–Spring 2026Foundational Skills for Business Analysis builds business analysis skills using Excel, covering data construction, manipulation, summarization, analysis, and presentation.
Offering recorded · Spring 2027 · Sources
Past student reviews · Michael Hernke
Students reported spending about an hour per week on the class, which was pass/fail and considered very easy.
No recorded grade history
Introduces foundational AI concepts and business applications, covering predictive AI, deep learning, generative AI, tool usage, and responsible AI.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleIntroduction for new business students covering academic planning, career development, self-assessment, leadership, and diversity and inclusion.
Offering recorded · Spring 2027 · Sources
Past student reviews · Michael Hernke
One student rated the course difficulty as moderate, though they did not specify particular workload demands in their review.
historical GPA · grades
Fall 2022–Spring 2026Intermediate Data Analysis for Business emphasizes predictive and prescriptive analytics, using historical data to forecast outcomes and formulate optimal decision models.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2023–Spring 2026A lab course where students address business problems using AI as a simulated client and practical tool, gaining skills in consulting, project management, and applied AI.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Examines how firms, governments, and civil society shape free market capitalism and its tradeoffs, then applies that analysis to reimagining capitalism for prosperous societies and planetary health.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2024–Spring 2026The Business of Health Care covers the US health care sector from an economic perspective, focusing on businesses and services. It analyzes stakeholder incentives and government policies.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Business Law covers the history of legal development, contracts, agency, sale of goods, and insurance. It describes the American legal system and applies rules on negligence, IP, and employment.
Offering recorded · Spring 2027 · Sources
Past student reviews · Bruce Harms
Exams were demanding and required significant memorization, with students finding past essays and case studies essential for preparation.
historical GPA · grades
Fall 2022–Spring 2026Business Analytics I develops quantitative intuition via database management, visualization, probability, and regression analysis using Excel and business cases.
Offering recorded · Spring 2027 · Sources
Past student reviews · Richard Crabb
Students described the exam as long and difficult, while case studies required significant time. One student noted the absence of graded homework, quizzes, or a textbook in their term.
historical GPA · grades
Fall 2022–Spring 2026Business Analytics II focuses on predictive and prescriptive analytics, using historical data for forecasting and decision models to identify optimal managerial actions.
Offering recorded · Spring 2027 · Sources
Past student reviews · Michael Hernke
Students emphasized the need to practice Excel skills before exams. One review noted that earning every point outside the final was necessary to have a good chance at an A.
historical GPA · grades
Fall 2022–Spring 2026Applies statistics and data literacy to business problems using cloud-based analytics and AI tools.
Offering recorded · Spring 2027 · Sources
Past student reviews · Bipin Karunakaran
Some students described the class as easy and noted that Professor Karunakaran’s lectures were not test-heavy, though others found the material challenging to follow.
historical GPA · grades
Spring 2024–Spring 2026An introductory course for non-business majors covering basic concepts, practices, and analytical methods in the market enterprise system, with a focus on accounting, finance, and business law.
Offering recorded · Spring 2027 · Sources
Past student reviews · Mark Laplante
Students found exams challenging, with some noting they were harder than provided preparation materials. Grading relied heavily on exams and a few response paragraphs.
historical GPA · grades
Fall 2022–Spring 2026High-level introduction to business concepts for non-business majors, covering management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.
Offering recorded · Spring 2027 · Sources
Past student reviews · Milt Hwang
Students completed a midterm and a final exam, both of which were open-note assessments.
historical GPA · grades
Fall 2022–Spring 2026Calculus-based introduction to statistical inference and modeling (regression, time series) applied to business data for decision-making under uncertainty.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2024–Spring 2026Develops workplace writing, speaking, and listening skills through audience analysis, varied written genres, formal presentations, and professional research.
Offering recorded · Spring 2027 · Sources
Past student reviews · Dominique Hacker, Amanda Kenny, Liam Kane-Grade
The course demands significantly more time than a standard 3-credit class, with multiple weekly assignments and readings. Students reported that the workload often felt like busy work that was difficult to manage alongside other classes.
historical GPA · grades
Fall 2022–Spring 2026Case Interview Analysis teaches students to prepare for case interviews, analyze problems with limited information, consider alternatives, and present solutions effectively using systematic approaches and analytical frameworks.
Offering recorded · Spring 2027 · Sources
Past student reviews · Tom Burkard
Students faced cold calling and were required to present a case in front of the class.
historical GPA · grades
Spring 2023–Spring 2026Reading and research in business research involving individual work arranged with a faculty member for undergraduate students.
Offering recorded · Spring 2027 · Sources
No recorded grade history
A capstone course where students apply strategic frameworks to company-sponsored projects, developing skills in problem analysis, project management, communication, and leadership while navigating real-world ambiguity.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Professional Experience in Business is an internship allowing students to augment their business education and gain professional experience in their major through related work experience.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Extended internship for School of Business undergraduates providing full-time professional experience in business.
Offering recorded · Spring 2027 · Sources
No recorded grade history
Introduction to machine learning and AI models for business analytics, covering supervised learning, additive models, CARTs, bagging/boosting, deep learning, and unsupervised techniques like clustering.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Fall 2025–Spring 2026Data to Decisions explores statistical inference and data analytics tools, reviewing foundations of statistics, machine learning, and probability theory applied to business examples using Excel and R.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Fall 2022–Spring 2026An introduction to foundational AI concepts and their applications in business, covering how AI works, its impact on society, and ethical considerations.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleDeep dive into the strategic, operational, organizational, and cultural implications of applying AI to the business enterprise, focusing on leadership dynamics.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2026–Spring 2026 · limited sampleExplores AI's impact on management, business strategy, innovation, and the future of work, focusing on organizational transformation, leadership, competition, governance, and decision-making.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2026–Spring 2026 · limited samplePrepares students for ethical challenges outside academia by focusing on the role of personal values in decision making, from personal to professional contexts.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2023–Spring 2026Role of Business in Society explores critical thinking, communication, and managerial skills for developing ethical organizations, including ethical dilemmas and personal beliefs.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2023–Spring 2026 · limited sampleCorporate Governance and Board Membership explores the roles of Management and Directors in protecting stakeholder interests, analyzing governance environments and their impact on organizational success.
Offering recorded · Spring 2027 · Sources
historical GPA · grades
Spring 2025–Spring 2026 · limited sample