Fall 2026

Fundamentals of Management and Marketing for Non-business Majors

GENBUS 311 provides a high-level introduction to business concepts including management, marketing, strategy, and ethics for non-business majors.

offering recorded3 credits
Recorded instructors · Fall 2026 Austin HeardBaylee CloseChloe Harper +3 more

Summary

1 / 7

Historical reviews of James Windsor, Milt Hwang: Workload includes weekly discussion posts and textbook readings. Exams are open-note, with students reporting that understanding basic concepts is sufficient to succeed.

Grade history

average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Sophomore standing

  • Sophomore standing
GENBUS 311 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Sophomore standing

Professors

Fall 2026

Recent recorded grades — Fall 2025: 3.44 GPA, 74.6% A/AB (n=319 letter grades); Spring 2026: 3.59 GPA, 81.4% A/AB (n=440 letter grades).

Historical instructors & teaching patterns

Historical reviews of Milt Hwang: Milt Hwang teaches an asynchronous online course with weekly case study recordings and self-paced learning via the Cengage textbook. Reviewers found the class good for non-business majors, though one noted the content did not stick well due to limited instructor involvement.

DANIEL OLSZEWSKI is recorded teaching in Spring 2011, Spring 2012, Spring 2013, Spring 2014. Recorded history may be incomplete and does not establish a future schedule.

JAMES WINDSOR is recorded teaching in Fall 2019, Spring 2020, Fall 2020, Fall 2021, Spring 2022, Fall 2022, Spring 2023, Fall 2023. Recorded history may be incomplete and does not establish a future schedule.

MILT HWANG is recorded teaching in Spring 2024, Fall 2024, Spring 2025. Recorded history may be incomplete and does not establish a future schedule.

SIVA GANESH GEDDADA is recorded teaching in Fall 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Fall 2026

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Online Only446 / 45021
DIS 301Online Only88 / 9018
DIS 302Online Only90 / 900
DIS 303Online Only90 / 901
DIS 304Online Only90 / 900
DIS 305Online Only88 / 892

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records

No records available.

Student experience

the class

Historical reviews of James Windsor, Milt Hwang: The course operates as an asynchronous online survey suitable for non-majors. Students navigate self-paced modules and weekly discussions, with open-note exams testing comprehensive textbook knowledge.

Recent recorded grades — Spring 2025: 3.50 GPA, 78.5% A/AB (n=288 letter grades); Fall 2025: 3.44 GPA, 74.6% A/AB (n=319 letter grades); Spring 2026: 3.59 GPA, 81.4% A/AB (n=440 letter grades).

difficulty & workload

Historical reviews of James Windsor, Milt Hwang: Workload includes weekly discussion posts and textbook readings. Exams are open-note, with students reporting that understanding basic concepts is sufficient to succeed.

Historical reviews of Milt Hwang: Students appreciate the self-paced structure and introductory value for non-business majors. However, some find the asynchronous format lacks instructor involvement, relying heavily on the textbook for learning.

Topics

  • Management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business

Grades

Historical instructor

Fall 2026 · Projected

Before grades are released

average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.07 GPA average error.

Grades over time

Through Fall 2026

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1283 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Selected offering source records
GENBUS 311 · Fall 2026

Fundamentals of Management and Marketing for Non-Business Majors

Recorded 2026-09-07
Raw records
[
  {
    "run_id": "20260907T155543-ce3781c4",
    "semester": "1272",
    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "offering_id": "1272:231:023493",
    "course_id": "GENBUS 311",
    "course_uid": "course_93b34408c52c60993d510b24",
    "term_id": "1272",
    "source_course_id": "023493",
    "source_subject_id": "231",
    "title": "Fundamentals of Management and Marketing for Non-Business Majors",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Spring"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Model outputs & technical records
nvidia/Qwen3.6-35B-A3B-NVFP4
LLM outputs across runs
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Model & dataset provenance
{
  "model": "nvidia/Qwen3.6-35B-A3B-NVFP4",
  "model_revision": "1355db6a052410cfd62085d94b58866fd0f2c3c5",
  "task_version": "14",
  "output_id": "a942ea0c97e9ffb8d632d3af013efc3bfe6d0bacb9b85d852eff74056c09bf13",
  "requirements_status": "valid",
  "dataset_revision": "e243353dcb7d79b7247ced91d69443ef4c2a6349",
  "observed_at": "2026-09-07 15:55:43.033547+00:00"
}