FUNDAMENTALS OF MANAGEMENT AND MARKETING FOR NON-BUSINESS MAJORS

GENBUS 311

Course Description

High-level introduction to concepts and practices in business. Overview of management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.

Prerequisties

Sophomore standing

Satisfies

MARKETNG 730 , MARKETNG 710 , LSC 435 , MARKETNG 775 , MARKETNG 705 , MARKETNG 745 , MARKETNG 737 , MARKETNG 755 , and MARKETNG 735

Credits

Offered

Spring

Grade Point Average

3.37

3.59% from Historical

Completion Rate

98.1%

0.35% from Historical

A Rate

27.94%

-2.68% from Historical

Class Size

315

22.57% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

Siva Ganesh Geddada

[email protected]

Rating

Similar Courses

CONTEMPORARY TOPICS

GENBUS 765

Exploration of advanced subject areas possibly to be introduced into the business curriculum.

EXPLORING BUSINESS

GENBUS 112

Develop student success strategies, engage with a community of peers, professionals, faculty and staff, and explore the breadth of professional opportunities available to launch an inspiring and meaningful career.

CONTEMPORARY TOPICS

GENBUS 365

A course for the exploration of subject areas possibly to be introduced into the business curriculum.

PERSONAL AND PROFESSIONAL FOUNDATIONS IN BUSINESS

GENBUS 110

An introduction for new business students covering academic exploration and planning, career development, self-assessment for personal development, leadership, and diversity and inclusion.

FUNDAMENTALS OF ACCOUNTING AND FINANCE FOR NON-BUSINESS MAJORS

GENBUS 310

Part of a two course sequence introducing non-business students to basic concepts, practices and analytical methods that are part of the market enterprise system. This course is a basic overview on: accounting, finance, and business law.