Spring 2027

Fundamentals of Management and Marketing for Non-business Majors

High-level introduction to business concepts for non-business majors, covering management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.

offering recorded3 credits
Recorded instructors · Spring 2027 Siva Ganesh Geddada

Summary

1 / 6

Past student reviews · Milt Hwang

Students completed a midterm and a final exam, both of which were open-note assessments.

What you’ll be able to do

  • Summarize the business environment including core functions, participants, and the external forces that influence business activities such as globalization, diversity, business ethics, and corporate social responsibility

  • Evaluate different types of business formations and create a business plan

  • Describe and apply the role of marketing in business

  • Analyze business strategies and management decisions in order to evaluate their impact on business performance

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Sophomore standing

  • Sophomore standing
GENBUS 311 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Sophomore standing

Professors

Spring 2027

Recent recorded grades — Fall 2025: 3.44 GPA, 74.6% A/AB (n=319 letter grades); Spring 2026: 3.59 GPA, 81.4% A/AB (n=440 letter grades).

Historical instructors & teaching patterns

DANIEL OLSZEWSKI is recorded teaching in Spring 2011, Spring 2012, Spring 2013, Spring 2014. Recorded history may be incomplete and does not establish a future schedule.

JAMES WINDSOR is recorded teaching in Fall 2019, Spring 2020, Fall 2020, Fall 2021, Spring 2022, Fall 2022, Spring 2023, Fall 2023. Recorded history may be incomplete and does not establish a future schedule.

MILT HWANG is recorded teaching in Spring 2024, Fall 2024, Spring 2025. Recorded history may be incomplete and does not establish a future schedule.

SIVA GANESH GEDDADA is recorded teaching in Fall 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Online Only0 / 3600
DIS 301Online Only0 / 900
DIS 302Online Only0 / 900
DIS 303Online Only0 / 900
DIS 304Online Only0 / 900

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records

No records available.

Student experience

the class

Past student reviews · Milt Hwang

The course was an online, asynchronous class where most learning occurred through a Cengage textbook, supplemented by weekly 30-minute video recordings connecting topics to case studies.

Recent recorded grades — Spring 2025: 3.50 GPA, 78.5% A/AB (n=288 letter grades); Fall 2025: 3.44 GPA, 74.6% A/AB (n=319 letter grades); Spring 2026: 3.59 GPA, 81.4% A/AB (n=440 letter grades).

difficulty & workload

Past student reviews · Milt Hwang

Students completed a midterm and a final exam, both of which were open-note assessments.

Past student reviews · Milt Hwang

One student found the class suitable for non-business majors to get a foot in the door with business, noting the setup allowed them to work at their own pace.

Topics

  • Management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.
  • Business environment, core functions, participants, globalization, diversity, business ethics, and corporate social responsibility.
  • Business formations and business planning.

Skills

  • Understand core business concepts including management, marketing, strategy, entrepreneurship, ethics, supply chain, and international business.
  • Summarize the business environment, core functions, participants, and external influences like globalization and ethics.
  • Evaluate business formations and create a business plan.
  • Describe and apply the role of marketing in business.
  • Analyze business strategies and management decisions to evaluate their impact on performance.

Grades

Historical instructor

Spring 2027 · Projected

Before grades are released

– average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.17 GPA average error.

Grades over time

Through Spring 2027

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
GENBUS 311 · Spring 2027

Fundamentals of Management and Marketing for Non-Business Majors

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:231:023493",
    "course_id": "GENBUS 311",
    "course_uid": "course_93b34408c52c60993d510b24",
    "term_id": "1274",
    "source_course_id": "023493",
    "source_subject_id": "231",
    "title": "Fundamentals of Management and Marketing for Non-Business Majors",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Spring"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
Download part 1
Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1Download part 2
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "99453f3246537e545b14bcbb2544cfde9160f75a685fa5e45148d17611877b1c",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}