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MARKETING MANAGEMENT

MARKETNG 700
Course Description

Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.

Prerequisties

Declared in a Master of Business Administration degree program

Satisfies
Credits

2 to 3

Offered

Occasionally

Grade Point Average
3.68

3.66% from Historical

Completion Rate
100%

0.07% from Historical

A Rate
54%

58.55% from Historical

Class Size
200

51.99% from Historical

Instructors (2025 Fall)

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