Fall 2026

Marketing Management

MARKETING MANAGEMENT teaches a framework for evaluating marketing problems and developing strategy.

offering recorded2–3 credits
Recorded instructors · Fall 2026 Jan Heide

Summary

1 / 3

Recent recorded grades — Fall 2023: 3.67 GPA, 80.9% A/AB (n=162 letter grades); Fall 2024: 3.68 GPA, 82.0% A/AB (n=200 letter grades); Fall 2025: 3.68 GPA, 80.0% A/AB (n=170 letter grades).

Grade history

average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

Declared in a Master of Business Administration degree program

  • Declared in a Master of Business Administration degree program
MARKETNG 700 used by

“Used by” includes alternatives; linked courses may have other requirements. This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Declared in a Master of Business Administration degree program

Professors

Fall 2026

Recent recorded grades — Fall 2023: 3.41 GPA, 59.2% A/AB (n=71 letter grades); Fall 2024: 3.42 GPA, 58.8% A/AB (n=85 letter grades); Fall 2025: 3.39 GPA, 57.7% A/AB (n=78 letter grades). Includes jointly taught sections.

Historical instructors & teaching patterns

JAN HEIDE is recorded teaching in Fall 2007, Fall 2008, Fall 2009, Fall 2010, Fall 2011, Spring 2012, Fall 2012, Spring 2013, Fall 2013, Fall 2014, Fall 2015, Fall 2016, Fall 2017, Fall 2018, Fall 2019, Fall 2021, Fall 2022, Fall 2023, Fall 2024, Fall 2025. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Fall 2026

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 020Classroom Instruction24 / 560
LEC 021Classroom Instruction23 / 560

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records

Student experience

the class

Recent recorded grades — Fall 2023: 3.67 GPA, 80.9% A/AB (n=162 letter grades); Fall 2024: 3.68 GPA, 82.0% A/AB (n=200 letter grades); Fall 2025: 3.68 GPA, 80.0% A/AB (n=170 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Customer, competitor, and collaborator factors
  • Product, pricing, distribution, and promotion

Skills

  • Develop marketing strategy
  • Analyze marketing mix elements

Grades

Historical instructor

Fall 2026 · Projected

Before grades are released

average GPA

Approximate 80% prediction interval

About this estimate

The course’s semester-average GPA, not an individual student’s grade. The center uses 5 same-season terms, weighted toward recent results.

The range uses the finite-sample 80th-percentile rank of absolute errors from earlier same-season forecasts. Each forecast uses only records from earlier terms. At least four forecasts are required; bounds are rounded outward and limited to 0–4. This is an empirical estimate: changing instructors or grading policies can reduce its coverage.

8 earlier forecasts · 0.05 GPA average error.

Grades over time

Through Fall 2026

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Fall 2025 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1320 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Selected offering source records
MARKETNG 700 · Fall 2026

Marketing Management

Recorded 2026-09-07
Raw records
[
  {
    "run_id": "20260907T155543-ce3781c4",
    "semester": "1272",
    "observed_at": "2026-09-07 15:55:43.033547+00:00",
    "offering_id": "1272:237:003175",
    "course_id": "MARKETNG 700",
    "course_uid": "course_229206fab7b732124a0ab1b9",
    "term_id": "1272",
    "source_course_id": "003175",
    "source_subject_id": "237",
    "title": "Marketing Management",
    "credits_min": 2,
    "credits_max": 3,
    "typically_offered": "Occasionally"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Model outputs & technical records
nvidia/Qwen3.6-35B-A3B-NVFP4
LLM outputs across runs
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Model & dataset provenance
{
  "model": "nvidia/Qwen3.6-35B-A3B-NVFP4",
  "model_revision": "1355db6a052410cfd62085d94b58866fd0f2c3c5",
  "task_version": "14",
  "output_id": "61a20816a6fb90aff024f7c3acb41112add40e4f51367a060b5abc4e681703a2",
  "requirements_status": "valid",
  "dataset_revision": "e243353dcb7d79b7247ced91d69443ef4c2a6349",
  "observed_at": "2026-09-07 15:55:43.033547+00:00"
}