Social Media Marketing
Social Media Marketing covers using platforms like Facebook and Twitter for competitive advantage, consumer listening, and innovation through theory and practical strategy development.
Summary
Recent recorded grades — Spring 2023: 3.97 GPA, 100.0% A/AB (n=19 letter grades); Spring 2026: 3.53 GPA, 66.7% A/AB (n=15 letter grades).
What you’ll be able to do
Measure and explain social media metrics and social network basics.
Perform social media brand health audits.
Identify brand personality, goals, and target audience from social media listening.
Generate Insights from user generated content to understand customers and improve firm decision making.
Create, manage, and monitor social media campaigns and integrate social with the overall IMC strategy of the brand.
Discern how primary research findings from current literature can be applied to a real world business situation.
Source: UW Guide
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapGraduate/professional standing
- Graduate/professional standing
This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Graduate/professional standing
Professors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
|---|
Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
No records available.
Student experience
the class
Recent recorded grades — Spring 2023: 3.97 GPA, 100.0% A/AB (n=19 letter grades); Spring 2026: 3.53 GPA, 66.7% A/AB (n=15 letter grades).
difficulty & workload
No workload feedback recorded.
Topics
- Social media strategy.
- Competitive advantage, consumer listening, and innovation.
- Integration of social media with Integrated Marketing Communications (IMC).
Skills
- Measuring and explaining social media metrics and social network basics.
- Performing social media brand health audits.
- Identifying brand personality, goals, and target audience from social media listening.
- Generating insights from user-generated content to understand customers and improve firm decision-making.
- Creating, managing, and monitoring social media campaigns and integrating them with overall IMC strategy.
- Applying primary research findings from current literature to real-world business situations.
Grades
Latest available · Spring 2026— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Spring 2026
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
No offering records for the selected term.
Raw records
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Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
No records available.
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
"task_version": "17",
"output_id": "b30a5981995dc004c4b208b8c0b5d985979c201464124d4535d218c12147d9e8",
"requirements_status": "valid",
"dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
"observed_at": "2026-10-14 17:50:09.728220+00:00"
}