We're still actively developing this site. If you encounter any issues, please report them! - Report an issue

SOCIAL MEDIA MARKETING

MARKETNG 775
Course Description

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.

Prerequisties

Graduate/professional standing and (MARKETNG 300 , MARKETNG 700 or GENBUS 311 ), or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.97

No change from Historical

Completion Rate
100%

No change from Historical

A Rate
94.74%

No change from Historical

Class Size
19

No change from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

Similar Courses

SOCIAL MEDIA MARKETING COMMUNICATIONS

JOURN 465

Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.

SOCIAL CREATIVE MARKETING

MARKETNG 715

Covers multiple approaches to marketing communications. Identifies unique opportunities for creatively solving problems. Develops skills to approach marketing solutions from creative ethical perspectives. Builds and refines marketing skills required to identify, articulate, and resolve marketing and policy problems. Leverages marketing communications to improve society and well-being.

SOCIAL MEDIA MARKETING

MARKETNG 375

Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.

DIGITAL BRAND BUILDING

JOURN/MARKETNG 605

Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today's digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture.

MARKETING IN A DIGITAL AGE

MARKETNG 755

A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.