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ROUTE TO MARKET STRATEGIES

MARKETNG 725
Course Description

Explores the critical role of 'Place' within the marketing mix, focusing on how to effectively design, implement, and manage the marketing channels that make products and services available at the right place, time, and value proposition. Covers identifying customer needs, aligning them with the strengths of various market intermediaries, addressing conflicts associated with direct-to-consumer strategies, and understanding incentivization, power dynamics, and control. Delves into managing relationships, the role of brands, and the transition to an omnichannel environment.

Prerequisties

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

2 to 3

Offered

Occasionally

Grade Point Average
3.46

-3.69% from Historical

Completion Rate
100%

0.16% from Historical

A Rate
13.51%

-69.84% from Historical

Class Size
37

0.64% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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