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NEW PRODUCT INNOVATION

MARKETNG 737
Course Description

Explores strategies and processes by which organizations effectively discover, develop, and launch impactful new products. Includes design thinking methods and the stage-gate approach to generate and evaluate new product ideas.

Prerequisties

Graduate/professional standing and (MARKETNG 300 , MARKETNG 700 or GENBUS 311 ), or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

2 to 3

Offered

Occasionally

Grade Point Average
3.83

2.73% from Historical

Completion Rate
100%

No change from Historical

A Rate
69.23%

13.8% from Historical

Class Size
26

-11.03% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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