Spring 2027

Brand Strategy for the Sciences

This course applies strategic marketing, branding, and communication planning to science, technology, and environmental industries.

offering recorded3 credits
Recorded instructors · Spring 2027 Todd Newman

Summary

1 / 3

Recent recorded grades — Spring 2023: 3.94 GPA, 97.2% A/AB (n=36 letter grades); Spring 2024: 4.00 GPA, 100.0% A/AB (n=17 letter grades); Spring 2025: 3.92 GPA, 100.0% A/AB (n=33 letter grades).

What you’ll be able to do

  • Demonstrate an understanding of the psychology and sociology behind successful branding and marketing efforts.

  • Analyze data and information from appropriate sources to build a foundation for a strategic marketing plan.

  • Define and recognize audience segments and target appropriate marketing tactics to those segments to achieve marketing goals.

  • Demonstrate professional skills, including writing and presentation appropriate for the workplace.

  • Analyze and synthesize relevant scholarly literature related to brand strategy and management.

  • Formulate a research proposal articulating a primary research project in strategic science communication in an industry setting.

Source: UW Guide

Grade history

↗
average GPA
letter grades
A
AB
B
BC
C
D
F

All recorded terms · compare terms & instructors

Prerequisites

Course map

LSC 270,GEN BUS 311,MARKETNG 300,CNSR SCI 477, or graduate/professional standing

LSC 435

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree

Professors

Spring 2027

Recent recorded grades — Spring 2023: 3.94 GPA, 97.2% A/AB (n=36 letter grades); Spring 2024: 4.00 GPA, 100.0% A/AB (n=17 letter grades); Spring 2025: 3.92 GPA, 100.0% A/AB (n=33 letter grades).

Historical instructors & teaching patterns

TODD NEWMAN is recorded teaching in Spring 2019, Spring 2020, Spring 2023, Spring 2024, Spring 2025. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 400

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
Download part 1

Student experience

the class

Recent recorded grades — Spring 2023: 3.94 GPA, 97.2% A/AB (n=36 letter grades); Spring 2024: 4.00 GPA, 100.0% A/AB (n=17 letter grades); Spring 2025: 3.92 GPA, 100.0% A/AB (n=33 letter grades).

difficulty & workload

No workload feedback recorded.

Topics

  • Strategic marketing, branding, and communication planning for science, technology, and environmental industries.
  • Sociological and psychological processes shaping audience perceptions of brands.
  • Psychology and sociology behind successful branding and marketing efforts.
  • Scholarly literature related to brand strategy and management.

Skills

  • Analyzing data and information to build a foundation for a strategic marketing plan.
  • Defining audience segments and targeting marketing tactics to achieve goals.
  • Demonstrating professional writing and presentation skills.
  • Formulating a research proposal for strategic science communication.

Grades

Latest available · Spring 2025— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2025

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2025 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1286 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

Download part 1
Selected offering source records
LSC 435 · Spring 2027

Brand Strategy for the Sciences

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:120:021790",
    "course_id": "LSC 435",
    "course_uid": "course_b1643da484aa8ec3f7b1c2a0",
    "term_id": "1274",
    "source_course_id": "021790",
    "source_subject_id": "120",
    "title": "Brand Strategy for the Sciences",
    "credits_min": 3,
    "credits_max": 3,
    "typically_offered": "Fall, Spring"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews

No records available.

Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "321104031bc287f1e5a70dfdcf59eb19692f68e32ff0e83af82b3a6a794e02f5",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}