BRAND STRATEGY FOR THE SCIENCES

LSC 435

Course Description

Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.

Prerequisties

LSC 270 , GENBUS 311 , MARKETNG 300 , CNSRSCI 477 , or graduate/professional standing

Satisfies

This course does not satisfy any prerequisites.

Credits

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Offered

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Grade Point Average

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Completion Rate

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A Rate

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Class Size

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Instructors (2025 Fall)

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