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DIGITAL BRAND BUILDING

JOURN/MARKETNG 605
Course Description

Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today's digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture.

Prerequisties

MARKETNG 300 , JOURN 201 , or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Not Applicable

Grade Point Average
Not Reported

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Completion Rate
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A Rate
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Class Size
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Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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