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TECHNOLOGY PRODUCT MARKETING

MARKETNG 340
Course Description

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.

Prerequisites

MARKETNG 300 or declared in the Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.39

No change from Historical

Completion Rate
100%

No change from Historical

A Rate
61.11%

No change from Historical

Class Size
18

No change from Historical

Cumulative Grade Distribution

Instructors (2026 Summr)

Sorted by ratings from Rate My Professors

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