Human-Centered Design and Business teaches design thinking's iterative process—empathy, systems thinking, ideation, prototyping, and testing—plus balancing desirability, feasibility, and viability to bring projects to market.
Recent recorded grades — Spring 2025: 3.42 GPA, 70.5% A/AB (n=44 letter grades); Fall 2025: 3.54 GPA, 77.3% A/AB (n=97 letter grades); Spring 2026: 3.72 GPA, 91.2% A/AB (n=91 letter grades). Includes jointly taught sections.
Capstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.
Current Topics in Marketing Analytics & Insights exposes students to emerging industry topics via applied learning, case studies, industry meetings, and workshops.