← Departments

CNSRSCI

Consumer Science

Get a feel for the department. Find your next class.

Explore prerequisite map →

Browse all Consumer Science courses →

The department at a glance

All recorded grades
average GPA
A / AB grades
letter grades

How grades break down

Grades over time

Red: department · Gray: UW–Madison

About these statistics

GPA and percentages are weighted by recorded letter grades. UW comparisons use the same terms. Cross-listed courses count once within this department and once across UW; department totals should not be added together. Grade counts are not unique students. Offering counts reflect captured records, not a complete historical schedule.

Spring 2027

Recorded this term
courses with offerings
instructors recorded

Grades have not been recorded for this term. Historical results remain in the overview above.

Across course levels

Recorded this term

No released grades for this term.

Recorded offerings over time

Find your next class

37 courses

Financial Life Skills covers applied personal finance in college and after graduation, including debt, credit, housing, transportation, retirement planning, investing, and spending/saving plans.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Introduction to consumer finance covering budgeting, credit, investing, insurance, taxes, retirement, estate planning, mortgages, and behavioral finance.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2024–Spring 2026

Consumer Insights provides basic training in quantitative data analysis, focusing on descriptive and inferential statistics applied to consumer research.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

A symposium examining careers in the consumer marketplace industry featuring guest speakers and panels with high-level industry experts from leading companies.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Financial Services Leadership Symposium provides a detailed examination of careers in the financial services industry with participation from high-level industry experts.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Consumer Financial Services Innovation explores the financial services market from a family perspective, focusing on designing and evaluating solutions for unmet needs.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Spring 2023–Spring 2026

Introduction to Retail covers foundational knowledge of the retail industry, including the retail process, industry evolution, key drivers, trends, and concepts supporting retail study.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Introduction to Personal Financial Planning covers consumer finance topics including cash flow, asset/liability management, life cycle planning, investments, taxes, retirement, and estates.

Offering recorded · Spring 2027 · Sources

Past student reviews · Melody Harvey

Quizzes were open note and not too difficult, but the student felt they did not learn much from the course content.

historical GPA · grades

Fall 2022–Spring 2026

Consumer Analytics teaches students to leverage data analysis to drive consumer business decisions through compelling, evidence-based storytelling.

Offering recorded · Spring 2027 · Sources

Past student reviews · Yiwei Zhang

The course included three group projects, for which the instructor provided detailed feedback to help students improve their work throughout the term.

historical GPA · grades

Fall 2022–Spring 2026

Explores financial coaching using positive psychology and behavioral economics to build financial capability, preparing students for financial, social work, and asset building services.

Offering recorded · Spring 2027 · Sources

Past student reviews · Amanda Kozlowski

Classes consisted mainly of taking notes and practicing coaching skills.

historical GPA · grades

Fall 2022–Spring 2026

Consumer Behavior analyzes consumer actions from social and psychological perspectives, covering motivation, perception, learning, attitude formation, and the effects of social class, family structure, culture, and reference groups.

Offering recorded · Spring 2027 · Sources

No recorded grade history

Explores sustainable and socially just consumption, examining how consumer purchases influence sustainability and social justice, and how policy and globalization shape those choices.

Offering recorded · Spring 2027 · Sources

Past student reviews · Lydia Zepeda

One student found the class required more work than their higher-level courses and noted the grader was very strict on tests.

historical GPA · grades

Fall 2023–Spring 2026

The Consumer and the Market analyzes the consumer's market, behavior, and government policies affecting consumers in the American economy.

Offering recorded · Spring 2027 · Sources

Past student reviews · Lydia Ashton

Exams were reported as very long and difficult to finish within the class period, with one student finding the class harder than introductory economics.

historical GPA · grades

Fall 2022–Spring 2026

A special topics course covering specialized subject matter of current interest.

Offering recorded · Spring 2027 · Sources

Past student reviews · Fenaba Addo

Assignments and case studies had vague scopes, and the statistics-heavy material lacked effective instructional direction.

No recorded grade history

Consumer Strategy Consulting Practicum applies design thinking and strategic planning to consumer challenges with an outside client, developing and evaluating evidence-based solutions.

Offering recorded · Spring 2027 · Sources

Past student reviews · Ron Katanick

The entire semester was group project-based with a fixed team, making the workload heavily dependent on group dynamics.

historical GPA · grades

Fall 2022–Spring 2026

Consumer Engagement Strategies explores consumer behavior insights to develop engagement strategies, covering experiential marketing, CX implementation, and cultural innovation.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

The Global Consumer examines key issues in international retailing with consideration of the global consumer.

Offering recorded · Spring 2027 · Sources

Past student reviews · Mike Kallenberger

The class was graded by two exams and one presentation, with exams focusing on explaining answers well rather than rote memorization.

historical GPA · grades

Fall 2022–Spring 2026

Retail Financial Analysis covers planning and analyzing retail performance via financial statements, pricing, merchandise planning, and inventory control.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Merchandise product development planning through market trend analysis, assortment planning sourcing production.

Offering recorded · Spring 2027 · Sources

Past student reviews · Ron Katanick

The first half project was initially confusing, but the instructor answered questions to clarify requirements.

historical GPA · grades

Fall 2022–Spring 2026

Consumer Policy Analysis examines consumer policies at federal, state, and municipal levels, applying economic analysis to laws and regulations while studying legislative processes and their impact on consumer well-being.

Offering recorded · Spring 2027 · Sources

Past student reviews · Melody Harvey

Assignments accounted for 25% of the grade but covered material not taught in class, creating a frustrating workload.

historical GPA · grades

Spring 2023–Spring 2026 · limited sample

Advanced Consumer Finance studies financial markets and instruments from the perspective of individual consumers and their portfolio decisions over their lifetime.

Offering recorded · Spring 2027 · Sources

Past student reviews · Amanda Kozlowski

The course involved a lot of difficult content. Exams were open resource, which may influence study strategies.

historical GPA · grades

Fall 2022–Spring 2026

Estate Planning for Financial Planners analyzes estate accumulation, conservation, and distribution to accomplish personal tax and non-tax objectives.

Offering recorded · Spring 2027 · Sources

Past student reviews · Lisa Andrews

The course was reported to focus on learning material rather than administering over-the-top exams, with a moderate difficulty rating.

historical GPA · grades

Spring 2023–Spring 2026

Advanced analysis of household financial risk, covering family structure impacts, private/social insurance, and financial planning software use.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Fall 2022–Spring 2026

Family Financial Counseling uses a systems approach to teach interpersonal techniques for helping individuals and families manage finances responsibly.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Spring 2023–Spring 2026

Household Finance and Well-Being covers major theories in household finance, financial literacy, and capability, evaluating strategies to improve consumer well-being through behavior change, asset building, and market regulation.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Spring 2026–Spring 2026 · limited sample

Research course applying modern econometric techniques to empirical consumer research with an emphasis on causal inference.

Offering recorded · Spring 2027 · Sources

historical GPA · grades

Spring 2025–Spring 2026 · limited sample