CONSUMER ENGAGEMENT STRATEGIES

CNSRSCI 657

Analyses from social and psychological perspectives. Motivation, perception, learning and attitude formation. Effects of social class, family structure, cultural backgrounds and reference groups.

CNSRSCI 201

Provides basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications.

CNSRSCI 888

Provide a broad-based knowledge of the consumer behavior literature. Develop skills to be an active researcher in fields that require an understanding of consumer research.

CNSRSCI 555

Leveraging a combination of design thinking and strategic planning, students will design a clear plan of action with compelling evidence for expected outcomes, implement the proposed plan with contingencies for the inevitable challenges and adjustments, and evaluate impact relative to goals with objective recommendations for future action.

CNSRSCI 901

Specialized subject matter of current interest.