CONSUMER ENGAGEMENT STRATEGIES

CNSRSCI 561

Course Description

Exploring applications of consumer behavior and insights in developing strategies for consumer engagement.

Prerequisties

CNSRSCI 657

Satisfies

This course does not satisfy any prerequisites.

Credits

Offered

Spring

Grade Point Average

3.92

5.61% from Historical

Completion Rate

100%

0.37% from Historical

A Rate

86.55%

36.03% from Historical

Class Size

119

141.07% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

PATRICIA SIGLER

[email protected]

Rating

Similar Courses

ADVANCED CONSUMER BEHAVIOR

CNSRSCI 888

Provide a broad-based knowledge of the consumer behavior literature. Develop skills to be an active researcher in fields that require an understanding of consumer research.

GRADUATE SPECIAL TOPICS IN CONSUMER SCIENCE

CNSRSCI 901

Specialized subject matter of current interest.

CONSUMER INSIGHTS

CNSRSCI 201

Provides basic training in quantitative data analysis, with an emphasis on descriptive and inferential statistics with consumer research applications.

CONSUMER BEHAVIOR

CNSRSCI 657

Analyses from social and psychological perspectives. Motivation, perception, learning and attitude formation. Effects of social class, family structure, cultural backgrounds and reference groups.

CONSUMER DESIGN STRATEGIES & EVALUATION

CNSRSCI 555

Leveraging a combination of design thinking and strategic planning, students will design a clear plan of action with compelling evidence for expected outcomes, implement the proposed plan with contingencies for the inevitable challenges and adjustments, and evaluate impact relative to goals with objective recommendations for future action.