THE GLOBAL CONSUMER

CNSRSCI 567

Merchandise product development planning through market trend analysis, assortment planning sourcing production.

MARKETNG 426

Provides an overview of the different types of retailers and the channels they use, the retailing environment, the functions retailers perform, the decision-making processes of consumers with respect to retailers and their offerings, and various issues in retailing strategy, merchandise management and store management.

CNSRSCI 561

Exploring applications of consumer behavior and insights in developing strategies for consumer engagement.

CNSRSCI 257

Foundational knowledge of the retail industry including the retail process, the evolution of the industry, key drivers and trends to provide a framework and set of concepts that will support the remainder of the core retail courses.

CNSRSCI 250

Provides detailed examination of careers in the retailing industry. High level industry experts from leading companies in the retailing industry participate as guest speakers and panel members.