Strategic Science Communication

Examines science communication using strategic frameworks from marketing, PR, and branding to inform engagement strategies at organizational and individual levels.

no offering record for this termCredits unavailable
Recorded instructors · Spring 2027 No instructors listed

Summary

What you’ll be able to do

  • Identify theoretical approaches and methodologies behind strategic communication and how they apply to science communication and engagement.

  • Critically evaluate the effectiveness of strategic science communication efforts in contemporary society, and their impact on diverse audiences.

  • Define and recognize audience segments and how to apply appropriate strategic communication initiatives to achieve audience-specific communication and engagement goals.

  • Formulate a research proposal articulating an original research project in strategic science communication.

Source: UW Guide

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Prerequisites

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Graduate/professional standing

  • Graduate/professional standing
LSC 835

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  • Graduate/professional standing

Professors

Spring 2027

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Calendar & sections

Spring 2027

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Student experience

the class

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.

difficulty & workload

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Topics

  • Strategic communication frameworks
  • Messaging, persuasion, and behavior change
  • Evaluating science communication impact

Skills

  • Applying strategic communication theories to science engagement
  • Developing messaging tactics and persuasion strategies
  • Designing audience-specific communication initiatives
  • Formulating research proposals in strategic science communication

Grades

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Sources & history

UW–Madison

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Model outputs & technical records
Qwen/Qwen3.8-27B
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Model & dataset provenance
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