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STRATEGIC SCIENCE COMMUNICATION

LSC 835
Course Description

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.

Prerequisties

Graduate/professional standing

Satisfies

This course does not satisfy any prerequisites.

Credits

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Offered

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Grade Point Average
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A Rate
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Class Size
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Instructors (2025 Fall)

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