Spring 2027

Brand Strategy in Advertising & Integrated Communications

Introduction to consumer packaged goods brand management exploring marketing, advertising, and strategy to grow profitable sales and build brand equity.

offering recorded4 credits
Recorded instructors · Spring 2027 Pete Long4.1/5

Summary

1 / 6

Past student reviews · Pete Long

Students rated the difficulty as relatively low, indicating a manageable workload level for this course.

What you’ll be able to do

  • Possess a basic understanding of the consumer packaged goods industry and the core concepts behind the work brand management professionals do to drive profitable sales growth in their product categories.

  • Apply key brand and marketing management frameworks, calculations and approaches for handling specific business opportunities and problems.

  • Know the project management cycles of short and long term initiatives including new product innovation and strategic campaign development.

  • Formulate a complete and compelling strategy recommendation memo for use in future internship and full-time professional job roles (particularly in the advertising, marketing, and brand management fields).

  • Present knowledge, analysis and thought leadership to a large audience.

  • Recognize how fundamental brand principles can be applied to enhance one’s personal-professional “brand.”

Source: UW Guide

Grade history

↗
average GPA
letter grades
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AB
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All recorded terms · compare terms & instructors

Prerequisites

Course map

Sophomore standing

  • Sophomore standing
JOURN 649

This is a best-effort interpretation; check the catalog requirements above.

Prerequisite text tree
  • Sophomore standing

Professors

Spring 2027

Pete Long

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 4.82/5 from 11 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

For this course: 5.0/5 raw quality · 2.0/5 difficulty · 1 reviews

RMP profile ↗ · All captured review dates; profile matched by name.

Past student reviews · Pete Long

Pete Long was a wonderful instructor for JOURN 649, demonstrating clear investment in the material and student success. He was committed to ensuring every student was prepared for their careers, and the course was described as interesting.

Recent recorded grades — Spring 2025: 3.91 GPA, 100.0% A/AB (n=70 letter grades); Spring 2026: 3.58 GPA, 74.0% A/AB (n=73 letter grades).

Historical instructors & teaching patterns

PETE LONG is recorded teaching in Spring 2025, Spring 2026. Recorded history may be incomplete and does not establish a future schedule.

Recorded history may be incomplete and does not establish a future schedule.

Calendar & sections

Spring 2027

Schedule loads here as you scroll.

SectionModeEnrolled / capacityWaitlist
LEC 001Classroom Instruction0 / 250

Times are Central. Select a meeting for details; export includes recorded dates for the selected sections. Enrollment reflects scan time.

Meeting source records
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Student experience

the class

Past student reviews · Pete Long

Pete Long is a dedicated instructor who is clearly invested in the material and student success, making the course interesting and supportive.

Recent recorded grades — Spring 2025: 3.91 GPA, 100.0% A/AB (n=70 letter grades); Spring 2026: 3.58 GPA, 74.0% A/AB (n=73 letter grades).

difficulty & workload

Past student reviews · Pete Long

Students rated the difficulty as relatively low, indicating a manageable workload level for this course.

Past student reviews · Pete Long

The instructor was described as a wonderful professor and human being who wanted every student to be prepared for their careers.

Topics

  • Consumer packaged goods brand management fundamentals
  • Leadership and positioning principles for personal and professional branding
  • Project management cycles for new product innovation and strategic campaigns

Skills

  • Apply brand management concepts, frameworks, and tools to drive sales growth and brand equity.
  • Use marketing management frameworks and calculations for business problems.
  • Manage project cycles for new product innovation and strategic campaigns.
  • Apply brand principles to enhance personal-professional brand.

Grades

Latest available · Spring 2026— not enough history to project Spring 2027.

average GPA
A / AB grades
letter grades
Instructor

Grade distribution · % of letter grades

A
AB
B
BC
C
D
F

Grades over time

Through Spring 2026

More grade details Grade mix, volume & source data

Where this course fits relative to

Latest available grades · Spring 2026 · all course levels

GPA

Higher than % of other courses in this group.

Course GPAs · red marks this course’s range

letter grades

More recorded grades than % of other courses in this group.

Typical course in this group: letter grades.

About this comparison

1280 courses over the same term, each with at least 30 recorded letter grades. Cross-listed courses count once. GPA is not a measure of difficulty or teaching quality. The typical course is the median by recorded grade count; tied values are not counted as lower. Grade counts describe course scale, not unique students or typical section size.

Descriptions compare GPA with this group’s average: at least 0.20 higher or lower; otherwise close to average. Section size uses median recorded enrollment: small up to 30, mid-sized 31–99, large 100+. Lectures and discussion/lab sections are described separately.

Sources & history

UW–Madison

Catalog & offerings

Descriptions, prerequisites, and recorded course offerings.

Catalog observation history

Observations at scan time; dates do not imply when a catalog change took effect.

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Selected offering source records
JOURN 649 · Spring 2027

Brand Strategy in Advertising & Integrated Communications

Recorded 2026-10-14
Raw records 
[
  {
    "run_id": "20261014T203208-0851c9a1",
    "semester": "1274",
    "observed_at": "2026-10-14 17:50:09.728220+00:00",
    "offering_id": "1274:512:026689",
    "course_id": "JOURN 649",
    "course_uid": "course_b299b2a4e87b79d1676251c1",
    "term_id": "1274",
    "source_course_id": "026689",
    "source_subject_id": "512",
    "title": "Brand Strategy in Advertising & Integrated Communications",
    "credits_min": 4,
    "credits_max": 4,
    "typically_offered": "Not Applicable"
  }
]
Rate My Professors

Student reviews

Original comments behind the course and instructor summaries.

Read original reviews
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Madgrades

Grade history

Recorded grade distributions by term, section, and instructor.

Explore recorded grades
Dataset & model

Recorded 2026-10-14

View the dataset on Hugging Face
Model outputs & technical records
Qwen/Qwen3.8-27B
LLM outputs across runs
Download part 1
Full model traces

Recorded model configuration, reasoning, and tool conversations.

Download part 1
Model & dataset provenance 
{
  "model": "Qwen/Qwen3.8-27B",
  "model_revision": "1d4bf0f2ff6012fd82039f2fa52739d0dd7c60c0",
  "task_version": "17",
  "output_id": "b79160f76240d0acabfbd6b877710387724847b7370f473dfaf35e894b3d6d50",
  "requirements_status": "valid",
  "dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
  "observed_at": "2026-10-14 17:50:09.728220+00:00"
}