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MARKETING COMMUNICATION FOR THE SCIENCES

LSC 270
Course Description

Explores marketing, promotion, and strategic communication specific to the consumer marketplace. Analyze communication strategies for science products and industries synthesized from business goals and objectives to specific audiences. Coursework includes a variety of readings from a class textbook as well as peer-reviewed papers published in life science, marketing, communication, and general business journals.

Prerequisties

Satisfied Communications A requirement

Satisfies
Credits

3

Offered

Not Applicable

Grade Point Average
3.9

5.73% from Historical

Completion Rate
100%

1.74% from Historical

A Rate
85.29%

25.72% from Historical

Class Size
68

53.05% from Historical

Instructors (2025 Fall)

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