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Studies how individuals, families, and groups acquire, consume, and dispose of goods and services using psychological, economic, anthropological, and sociological perspectives.

Offering recorded · Spring 2027 · Sources

Individual reading and research in Marketing arranged with a faculty member for undergraduate students.

Offering recorded · Spring 2027 · Sources

Qualitatively-Based Marketing Insights covers in-depth qualitative market research methods, emphasizing the interpretation of qualitative data through hands-on methodological techniques and cultural perspectives for systematic marketing.

Offering recorded · Spring 2027 · Sources

Independent research course for completing the Marketing Ph.D. dissertation requirement.

Offering recorded · Spring 2027 · Sources

Reading and research for Marketing Ph.D. students involving individual work arranged during regular or intersession periods.

Offering recorded · Spring 2027 · Sources