2 courses
Brand Management & Strategy explores how brands work and applies this knowledge to managerial situations, covering brand history, cultural contexts, and underlying economic principles.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Spring 2026: 3.33 GPA, 59.6% A/AB (n=47 letter grades). Includes jointly taught sections.
historical GPA · grades
Fall 2022–Spring 2026Capstone course in Marketing Strategy focusing on strategic decision-making, external environment analysis, and real-world application of marketing frameworks.
Offering recorded · Spring 2027 · Sources
Recent recorded grades — Fall 2022: 3.75 GPA, 89.4% A/AB (n=85 letter grades); Spring 2024: 3.26 GPA, 58.7% A/AB (n=104 letter grades); Spring 2025: 3.39 GPA, 71.4% A/AB (n=77 letter grades). Includes jointly taught sections.
historical GPA · grades
Fall 2022–Spring 2026