Raw average: 2.40/5 from 5
quality ratings. The adjusted rating blends this with the UW review average
(3.66/5), weighted as 20
additional ratings. Smaller samples stay closer to that average. Each
captured review is counted once in the prior; this does not correct who
chooses to leave a review.
RMP profile ↗ · All captured review dates; profile matched by name.
What students say
Original student reviews · all captured dates
MKT460 · course not matched
Quality 5/5Difficulty 3/5
The reviews say his slides are poorly organized but I didn't feel that way at all. The exams can be challenging, mostly everything else you're graded on is clearly explained & easy to do & finish. He's smart, accessible & wants …Read full reviewShow less
The reviews say his slides are poorly organized but I didn't feel that way at all. The exams can be challenging, mostly everything else you're graded on is clearly explained & easy to do & finish. He's smart, accessible & wants his students to succeed. For the project, meet with him several times and you'll be fine. It's easy if you pay attention.
Liad is a nice guy, but he is a horrible professor. The class isn't very challenging or rewarding, it's almost like a worse version of MKT300. You don't learn anything of substance and Liad makes this worse by monotonously reading off the lecture slides. This class made me wish I wasn't a marketing major.
Agree that this class is more of a behavioral psych course which is disappointing. Liad is not that engaging online and his slide layout is difficult to follow. Introduces assignments 3 days before they are due which is frustrating to plan.…Read full reviewShow less
Agree that this class is more of a behavioral psych course which is disappointing. Liad is not that engaging online and his slide layout is difficult to follow. Introduces assignments 3 days before they are due which is frustrating to plan. Calls his exams "quizzes" and they are on the smallest details in the readings/podcasts. Take the other prof.
Liad means well, but he just isn't a good professor. We spent nearly half the class on freshman level psychology/introductory marketing concepts which was confusing because this a capstone course for seniors. He never challenges you to think critically but will cold call on the most random questions. Overall a disappointing last class of my major.
As a capstone course, I did not enjoy MKT460 or Professor Weiss. We spent way too much time on designing a 'nudge' and it felt like this course should be titled more so towards Behavioral Economics or Psychology. His Canvas and slides are poorly designed.
Consumer Behavior provides an integrated view of how consumers acquire, consume, and dispose of goods and services using psychological, economic, and sociological perspectives.
No offering record · Spring 2023
3.333.33 with this instructor · 3.873.87 course overall, matching historical terms