Historical instructor

LIAD WEISS

Adjusted rating
RMP difficulty
captured reviews
About this rating

Raw average: 2.40/5 from 5 quality ratings. The adjusted rating blends this with the UW review average (3.66/5), weighted as 20 additional ratings. Smaller samples stay closer to that average. Each captured review is counted once in the prior; this does not correct who chooses to leave a review.

RMP profile ↗ · All captured review dates; profile matched by name.

What students say

Original student reviews · all captured dates

MKT460 · course not matched
Quality 5/5Difficulty 3/5
The reviews say his slides are poorly organized but I didn't feel that way at all. The exams can be challenging, mostly everything else you're graded on is clearly explained & easy to do & finish. He's smart, accessible & wants … Read full reviewShow less
The reviews say his slides are poorly organized but I didn't feel that way at all. The exams can be challenging, mostly everything else you're graded on is clearly explained & easy to do & finish. He's smart, accessible & wants his students to succeed. For the project, meet with him several times and you'll be fine. It's easy if you pay attention.
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MKT460 · course not matched
Quality 1/5Difficulty 2/5
Liad is a nice guy, but he is a horrible professor. The class isn't very challenging or rewarding, it's almost like a worse version of MKT300. You don't learn anything of substance and Liad makes this worse by monotonously reading off the lecture slides. This class made me wish I wasn't a marketing major.
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MKT460 · course not matched
Quality 2/5Difficulty 3/5
Agree that this class is more of a behavioral psych course which is disappointing. Liad is not that engaging online and his slide layout is difficult to follow. Introduces assignments 3 days before they are due which is frustrating to plan.… Read full reviewShow less
Agree that this class is more of a behavioral psych course which is disappointing. Liad is not that engaging online and his slide layout is difficult to follow. Introduces assignments 3 days before they are due which is frustrating to plan. Calls his exams "quizzes" and they are on the smallest details in the readings/podcasts. Take the other prof.
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MKT460 · course not matched
Quality 2/5Difficulty 3/5
Liad means well, but he just isn't a good professor. We spent nearly half the class on freshman level psychology/introductory marketing concepts which was confusing because this a capstone course for seniors. He never challenges you to think critically but will cold call on the most random questions. Overall a disappointing last class of my major.
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MKT460 · course not matched
Quality 2/5Difficulty 2/5
As a capstone course, I did not enjoy MKT460 or Professor Weiss. We spent way too much time on designing a 'nudge' and it felt like this course should be titled more so towards Behavioral Economics or Psychology. His Canvas and slides are poorly designed.
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Personal experiences, not a representative survey. Profile matching and captured coverage are shown in the source details.

Classes with LIAD WEISS

No teaching recorded in Fall 2026.

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Recorded teaching history

Distinct courses recorded per term

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Browse recorded courses
TermCourseTitle
Spring 2023MARKETNG 305Consumer Behavior
Spring 2023MARKETNG 460Marketing Strategy
Spring 2023MARKETNG 705Consumer Behavior
Spring 2022MARKETNG 460Marketing Strategy
Fall 2021MARKETNG 971Seminar-marketing Phd, Contemporary Topics in Marketing
Spring 2020MARKETNG 460Marketing Strategy
Spring 2019MARKETNG 460Marketing Strategy
Spring 2018MARKETNG 460Marketing Strategy
Spring 2017MARKETNG 460Marketing Strategy
Spring 2016MARKETNG 460Marketing Strategy
Spring 2015MARKETNG 460Marketing Strategy
Spring 2014MARKETNG 460Marketing Strategy
Fall 2013MARKETNG 399Reading and Research-marketing

Teaching history may be incomplete. Course pages contain course-specific feedback and citations.

Instructor identity & provenance 
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