Consumer Behavior
Consumer Behavior provides an integrated view of how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, and experiences, drawing on psychological, economic, anthropological, and sociological.
Summary
Recent recorded grades — Spring 2023: 3.87 GPA, 94.8% A/AB (n=58 letter grades); Spring 2024: 3.87 GPA, 97.1% A/AB (n=35 letter grades); Spring 2025: 3.96 GPA, 100.0% A/AB (n=26 letter grades).
What you’ll be able to do
Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships.
Examine consumers as active agents, participating in diverse environments (e.g. cultural, subcultural, physical, social, etc.) that shape consumer behavior in the marketplace.
Integrate own consumption approaches/experiences to reflect on how these environments shape behavior.
Apply use of appropriate research tools for analyzing consumer experiences and make strategic recommendations based on data.
Evaluate theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches.
Source: UW Guide
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapGraduate/professional standing
- Graduate/professional standing
This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Graduate/professional standing
Professors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
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Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
No records available.
Student experience
the class
Recent recorded grades — Spring 2023: 3.87 GPA, 94.8% A/AB (n=58 letter grades); Spring 2024: 3.87 GPA, 97.1% A/AB (n=35 letter grades); Spring 2025: 3.96 GPA, 100.0% A/AB (n=26 letter grades).
difficulty & workload
No workload feedback recorded.
Topics
- Acquisition, consumption, and disposal of goods, services, ideas, and experiences by individuals, families, and groups.
- Integrated perspectives including psychological, economic, anthropological, and sociological approaches to consumer experiences.
- Consumers as active agents within cultural, subcultural, physical, and social environments that shape marketplace behavior.
- Socio-cultural and historical influences on consumer choices, preferences, and marketplace behaviors, contrasted with other theoretical approaches.
Skills
- Develop analytical frameworks for consumer behavior and marketing strategy, apply research tools to analyze consumer experiences, and formulate strategic recommendations based on data.
- Evaluate and contrast theoretical frameworks explaining socio-cultural and historical influences on consumer choices and marketplace behaviors.
Grades
Latest available · Spring 2025— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Spring 2025
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
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Selected offering source records
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Raw records
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Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
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Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"requirements_status": "valid",
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"observed_at": "2026-10-14 17:50:09.728220+00:00"
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