Marketing for Non-marketing Professionals
Marketing for non-marketing professionals covers marketing's organizational role, plan elements, buyer demographics, psychographics, purchasing behavior, and the marketing mix.
Summary
Recent recorded grades — Spring 2020: 4.00 GPA, 100.0% A/AB (n=20 letter grades); Spring 2022: 4.00 GPA, 100.0% A/AB (n=12 letter grades); Spring 2023: 3.95 GPA, 100.0% A/AB (n=10 letter grades).
What you’ll be able to do
Explain how the marketing function impacts an organization’s business operations
Identify and use marketing terminology and concept
Use both demographic and psychographic information to segment markets and select a target market
Research and create a basic marketing plan that aligns customer expectations with organizational marketing activities and the organization's resources
Coordinate consistency between product, price, promotion, and place (distribution)
Relate and utilize the product life cycle concept to product and service offerings
Source: UW Guide 1· UW Guide 2· UW Guide 3
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapGraduate/professional standing or declared in graduate Business Exchange program
- Graduate/professional standing
- declared in graduate Business Exchange program
This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Any of
- Graduate/professional standing
- declared in graduate Business Exchange program
Professors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
|---|
Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
No records available.
Student experience
the class
Recent recorded grades — Spring 2020: 4.00 GPA, 100.0% A/AB (n=20 letter grades); Spring 2022: 4.00 GPA, 100.0% A/AB (n=12 letter grades); Spring 2023: 3.95 GPA, 100.0% A/AB (n=10 letter grades).
difficulty & workload
No workload feedback recorded.
Topics
- Buyer demographics, psychographics, purchasing behavior, and the marketing mix (product, price, promotion, place).
- Product life cycle concepts applied to product and service offerings.
- Aligning company functions to focus on the customer.
Skills
- Explain how the marketing function impacts an organization’s business operations
- Identify and use marketing terminology and concept
- Use both demographic and psychographic information to segment markets and select a target market
- Research and create a basic marketing plan that aligns customer expectations with organizational marketing activities and the organization's resources
- Coordinate consistency between product, price, promotion, and place (distribution)
- Relate and utilize the product life cycle concept to product and service offerings
Grades
Latest available · Spring 2023— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Spring 2023
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
No offering records for the selected term.
Raw records
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Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
No records available.
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"task_version": "17",
"output_id": "f3e25789e46f95d54caf537f13b673123af207e381c98d0cb2180de85623162e",
"requirements_status": "valid",
"dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
"observed_at": "2026-10-14 17:50:09.728220+00:00"
}