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MARKETING FOR NON-MARKETING PROFESSIONALS

EPD/GENBUS/MARKETNG 782
Course Description

An overview of marketing's role within an organization, the key elements of a marketing plan, and how the plan is implemented. Students will learn about buyer demographic, psychographic and purchasing decision behavior. A thorough understanding of the customer enables students to develop a coordinated marketing mix (product, price promotion and place) that will satisfy the customer better than the competition and at the required margin. Students will leave the course understanding the degree to which all company functions must be coordinated and focused on the customer. This course will not apply toward fulfilling the MBA degree requirements.

Prerequisties

Graduate/professional standing or declared in graduate Business Exchange program

Satisfies

This course does not satisfy any prerequisites.

Credits

Not Reported

Offered

Not Reported

Grade Point Average
3.95

-1.11% from Historical

Completion Rate
100%

No change from Historical

A Rate
90%

-8.98% from Historical

Class Size
10

-43.82% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

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