Marketing for Technical Professionals
Marketing for Technical Professionals covers marketing's role in operations, target marketing, product lifecycle positioning, and developing product plans with a technical sustainability perspective.
Summary
Recent recorded grades — Fall 2023: 4.00 GPA, 100.0% A/AB (n=7 letter grades); Fall 2024: 3.85 GPA, 92.3% A/AB (n=13 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=13 letter grades).
What you’ll be able to do
Identify the role and contribution of marketing and product management to overall business operations and the technical contributions required
Describe the structure and content of a Marketing Plan, the elements of the marketing mix, and a balanced marketing effort across the marketing and technical teams
Apply target marketing, market segmentation, target market product or service positioning, and how technical information is required to add accuracy and specificity to achieve market success
Assist marketing and product management teams on competitive offerings, product comparisons, product life-cycle positioning, and innovation possibilities
Develop and present a comprehensive product and marketing plan for a product that delivers a value proposition to the customer
Provide the technical perspective on the social, ethical, environmental, and sustainability implications of marketing and product management decisions
Source: UW Guide
Grade history
↗All recorded terms · compare terms & instructors
Prerequisites
Course mapGraduate/professional standing. Not open to students declared in Business: Marketing, MBA.
- Graduate/professional standing. Not open to students declared in Business: Marketing, MBA.
This is a best-effort interpretation; check the catalog requirements above.
Prerequisite text tree
- Graduate/professional standing. Not open to students declared in Business: Marketing, MBA.
Professors
Spring 2027No instructors recorded for this selection.
Historical instructors & teaching patterns
Recorded history may be incomplete and does not establish a future schedule.
Calendar & sections
Spring 2027Schedule loads here as you scroll.
| Section | Mode | Enrolled / capacity | Waitlist |
|---|
Times are Central. Select a meeting for details; export includes recorded dates for the selected sections.
Meeting source records
Student experience
the class
Recent recorded grades — Fall 2023: 4.00 GPA, 100.0% A/AB (n=7 letter grades); Fall 2024: 3.85 GPA, 92.3% A/AB (n=13 letter grades); Fall 2025: 4.00 GPA, 100.0% A/AB (n=13 letter grades).
difficulty & workload
No workload feedback recorded.
Topics
- Marketing and product management contributions to business operations, including target marketing, segmentation, and lifecycle positioning.
- Technical perspectives on the social, ethical, environmental, and sustainability aspects of marketing decisions.
Skills
- Developing product and marketing plans with a technical perspective on social, ethical, environmental, and sustainability implications.
Grades
Latest available · Fall 2025— not enough history to project Spring 2027.
Grade distribution · % of letter grades
Grades over time
Through Fall 2025
More grade details Grade mix, volume & source data
Not enough comparable courses for Spring 2027 in UW–Madison.
Sources & history
Catalog & offerings
Descriptions, prerequisites, and recorded course offerings.
Catalog observation history
Observations at scan time; dates do not imply when a catalog change took effect.
Selected offering source records
No offering records for the selected term.
Raw records
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Student reviews
Original comments behind the course and instructor summaries.
Read original reviews
No records available.
Grade history
Recorded grade distributions by term, section, and instructor.
Explore recorded gradesRecorded 2026-10-14
Model outputs & technical records
LLM outputs across runs
Full model traces
Recorded model configuration, reasoning, and tool conversations.
Model & dataset provenance
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"task_version": "17",
"output_id": "54c2fe58c3df9b8987486baf423f45bdd61503fb96d72337c704e07bcd1b7407",
"requirements_status": "needs_review",
"dataset_revision": "fc1811fa52e581ea57a35c0cf3343f8740a8ffbf",
"observed_at": "2026-10-14 17:50:09.728220+00:00"
}