We're still actively developing this site. If you encounter any issues, please report them! - Report an issue

MARKETING FOR TECHNICAL PROFESSIONALS

EPD 614
Course Description

Role and contribution of marketing and product management to overall operations; target marketing and market segmentation; product lifecycle positioning; develop product and marketing plan as part of balanced marketing effort; technical perspective on social, ethical, environmental, and sustainability of marketing and product management decisions.

Prerequisties

Graduate/professional standing. Not open to students declared in Business: Marketing, MBA.

Satisfies

This course does not satisfy any prerequisites.

Credits

3

Offered

Not Applicable

Grade Point Average
3.85

-2.45% from Historical

Completion Rate
100%

No change from Historical

A Rate
84.62%

-8.41% from Historical

Class Size
13

-13.33% from Historical

Instructors (2025 Fall)

Sorted by ratings from Rate My Professors

Similar Courses

MARKETING FOR NON-MARKETING PROFESSIONALS

EPD/GENBUS/MARKETNG 782

An overview of marketing's role within an organization, the key elements of a marketing plan, and how the plan is implemented. Students will learn about buyer demographic, psychographic and purchasing decision behavior. A thorough understanding of the customer enables students to develop a coordinated marketing mix (product, price promotion and place) that will satisfy the customer better than the competition and at the required margin. Students will leave the course understanding the degree to which all company functions must be coordinated and focused on the customer. This course will not apply toward fulfilling the MBA degree requirements.

TECHNOLOGY PRODUCT MARKETING

MARKETNG 740

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.

MARKETING MANAGEMENT

MARKETNG 300

Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.

PRODUCT MANAGEMENT

OTM 701

Introduction to both the technical and interpersonal sides of developing and managing a product, from ideation to application and revision and launch. Key tools and frameworks including agile software development, product road mapping and design thinking are included.

TECHNOLOGY PRODUCT MARKETING

MARKETNG 340

Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.